The new year always brings new changes, and this month weve had an onslaught of social media updates as each platform readies themselves for success in 2019. Weve got new features designed to improve the users and marketers experience, so lets take a look at the ones that will affect hotels, resorts, and other businesses in the hospitality industry.
The hospitality industry never sleeps and social media doesnt, either. This weeks edition of our biweekly newsletter discusses new changes to Facebook groups, expanded Promoted Pin access, clarification of YouTube policies, and some news about what Instagram is working on next.
Social media never stops, and neither do the updates that shape the platforms our guests are frequently engaging with. In the past two weeks, weve seen exciting new developments from Facebook, Instagram, Twitter, LinkedIn, and even Reddit that are all working to change the game just a bit. Lets take a look at all these updates and how theyll affect hotels and resorts.
Ah, technology and revenue... our inexhaustible sources of discussion and research. When we talk about tech innovations, what normally first pops into mind is the investment that these systems require, both from a financial and time perspective. But the reason why were slowly but surely putting a stop to tech-related skepticism is what awaits for us after the finish line: a better guest experience, a significant improvement in reputation, and of course, profit.