Smart hotel marketers prioritize keeping up-to-date on email marketing best practices in order to continually improve their programs and reap a growing return on investment. Here are some of our email best practices for hotel and resort marketers looking to improve their profits in 2018
A recent article on the Nasdaq website called 'How Blockchains Are Changing the Hotel Industry' claims that blockchain-based platforms 'offer promising solutions' to particular areas of difficulty in the hospitality industry, including blockchain-based hotel booking platforms. Before we jump on analyzing blockchain technologys impact on hospitality, lets quickly review what this new technology and some of its more popular applications are all about.
If youve been in the hotel industry long enough, youd remember when having a few wholesalers contracts, a fancy brochure and a telephone number were pretty much all you needed to stay in business. The bad news is that the good ol days are gone for good. Hotel marketing is getting more and more complicated, and its unlikely that the trend will revert any time soon, so youd better be prepared to overcome new obstacles and challenges every week.
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