Dying to know whats new in social media and how it could affect your hotel or resort? This month weve got changes from Instagram, Twitter, and YouTube, along with a few issues of note on Facebook. Lets take a look at each and what it means for you.
Ah, technology and revenue... our inexhaustible sources of discussion and research. When we talk about tech innovations, what normally first pops into mind is the investment that these systems require, both from a financial and time perspective. But the reason why were slowly but surely putting a stop to tech-related skepticism is what awaits for us after the finish line: a better guest experience, a significant improvement in reputation, and of course, profit.
The hotel industrys push for direct bookings is not a trend, its a fait accompli. With OTA commissions as high as 30%, you have no choice but to battle to offset the imbalance and drive consumers to your website.
Watching social media evolve can be fascinating. Sometimes, we get the exact platform changes wed expect, whether theyre the next logical step in the apps development or because theyd been announced in months past. Other times, though, big changes come out of seemingly nowhere, offering exciting new features we didnt know to expect. This month has given us the latter, so lets take a look at whats new in social media and how it will impact hotels and resorts.