Ah, technology and revenue... our inexhaustible sources of discussion and research. When we talk about tech innovations, what normally first pops into mind is the investment that these systems require, both from a financial and time perspective. But the reason why were slowly but surely putting a stop to tech-related skepticism is what awaits for us after the finish line: a better guest experience, a significant improvement in reputation, and of course, profit.
The hospitality industry never sleeps and social media doesnt, either. This weeks edition of our biweekly newsletter discusses new changes to Facebook groups, expanded Promoted Pin access, clarification of YouTube policies, and some news about what Instagram is working on next.
This month, the latest digital innovations include Google algorithm updates, new e-commerce and influencer features on Instagram, and video rolling out to Google responsive display ads. From SEO to design, find out the top five things you need to know now in hotel digital marketing.
As our series of quarterly parity reports show, parity issues are at the root of huge potential losses for hoteliers. These have a number of causes, depending on whether OTAs have a contractual relationship with the hotels. Whats often not discussed is the role wholesalers play in exacerbating this problem when dealing with non-contracted OTAs.