Does social media impact where and how you travel? From looking to favourite social media influencers for genuine travel inspiration, to considering making a career out of travel itself and sometimes falling into the pressures of having a compelling online presence, it seems that travel and social media work hand in hand.
Avvio has released a whitepaper on personalisation which specifies six guiding principles for hotels to follow in order to optimise their digital profile.
Website personalization has been proven to improve conversion rates and direct bookings for hotel properties. Rather than having one broad message, personalization tactics allow you to segment site visitors by shared attributes and serve them with relevant messages or offers tailored to their needs.
Its a known fact that Google has goals of becoming the complete funnel for many of the searches and transactions we make online. Theyve already made great strides with their airline system and they have their sights squarely aligned with the hotel/travel space.