Dying to know whats new in social media and how it could affect your hotel or resort? This month weve got changes from Instagram, Twitter, and YouTube, along with a few issues of note on Facebook. Lets take a look at each and what it means for you.
Watching social media evolve can be fascinating. Sometimes, we get the exact platform changes wed expect, whether theyre the next logical step in the apps development or because theyd been announced in months past. Other times, though, big changes come out of seemingly nowhere, offering exciting new features we didnt know to expect. This month has given us the latter, so lets take a look at whats new in social media and how it will impact hotels and resorts.
The hotel industrys push for direct bookings is not a trend, its a fait accompli. With OTA commissions as high as 30%, you have no choice but to battle to offset the imbalance and drive consumers to your website.
In two short weeks, Facebook, Instagram, and Twitter have all either announced updates or made updates to their platforms that will impact social media accounts for businesses in the hospitality industry. Keep reading to see all the changes and what they mean for hotels and resorts.