Hospitality Social Media Marketing News - May 16, 2018 Issue
What just happened in social media and what it means for hospitality.
Clemens Fisch, a travel industry expert who has led SiteMinders French and DACH regions since 2017, says the deceleration exposes French hotels to a future of distant relationships with their guests and guest experiences that are lacking in personalisation.
The finding is one of many in SiteMinders Global Hotel Business Index 2018: What are the key drivers on a hoteliers path to success?, which surveyed more than 550 hoteliers from both independent hotels and hotel groups around the world on their key focuses and expected drivers of success for the upcoming year.
This month, the latest digital innovations include new publishing features on Google My Business listings, the new Google Outstream Video Ad format, and new Instagram profile bio features. The industry is also abuzz with the fast-approaching launch of the GDPR. From SEO to design, read on to learn the top five things you need to know now in hotel digital marketing, and stay informed.