Website personalization has been proven to improve conversion rates and direct bookings for hotel properties. Rather than having one broad message, personalization tactics allow you to segment site visitors by shared attributes and serve them with relevant messages or offers tailored to their needs.
Even though each social media platform is unique in a number of ways, there are a lot of similarities they all share, too. A few trends are visible across the board in the social media world, and this month weve seen features that are focused on improved integration and making more information available to both marketers and users alike. Lets take a look at each update and how theyll affect hotels and resorts.
Its a known fact that Google has goals of becoming the complete funnel for many of the searches and transactions we make online. Theyve already made great strides with their airline system and they have their sights squarely aligned with the hotel/travel space.
Typically, hotel marketing teams are focused on attracting transient consumers, rather than assisting the hotels group and corporate sales teams.