Unfortunately, most hotel social media practitioners handle Instagram in the same shortsighted way they handled Facebook 5 years ago, making three critical mistakes
Does social media impact where and how you travel? From looking to favourite social media influencers for genuine travel inspiration, to considering making a career out of travel itself and sometimes falling into the pressures of having a compelling online presence, it seems that travel and social media work hand in hand.
Avvio has released a whitepaper on personalisation which specifies six guiding principles for hotels to follow in order to optimise their digital profile.
Website personalization has been proven to improve conversion rates and direct bookings for hotel properties. Rather than having one broad message, personalization tactics allow you to segment site visitors by shared attributes and serve them with relevant messages or offers tailored to their needs.