Website personalization has been proven to improve conversion rates and direct bookings for hotel properties. Rather than having one broad message, personalization tactics allow you to segment site visitors by shared attributes and serve them with relevant messages or offers tailored to their needs.
Even though each social media platform is unique in a number of ways, there are a lot of similarities they all share, too. A few trends are visible across the board in the social media world, and this month weve seen features that are focused on improved integration and making more information available to both marketers and users alike. Lets take a look at each update and how theyll affect hotels and resorts.
The new year always brings new changes, and this month weve had an onslaught of social media updates as each platform readies themselves for success in 2019. Weve got new features designed to improve the users and marketers experience, so lets take a look at the ones that will affect hotels, resorts, and other businesses in the hospitality industry.
Typically, hotel marketing teams are focused on attracting transient consumers, rather than assisting the hotels group and corporate sales teams.