Year to date through the first four months of 2019, the Hotel Stock Index is up 20.1%.
Year to date, the Baird/STR Hotel Stock Index is up 14.1%.
When I work with hotel clients around their financial leadership its often centered on getting the team to do their monthly financial forecast. A greater interest in doing it produces better and more consistent results. When doing financial leadership workshops and individual coaching, I inevitably discover the same thing time and time again. Its the disconnect between the executive team/director of finance part of the operation and the department line managers. In this piece I am going to explain why this disconnect exists, how to detect it and what you can do to fix it.
According to the March 2019 edition of CBREs Hotel Horizons® forecast report, the 2019 average annual occupancy level for U.S. hotels is projected to be 66.2 percent. This will mark the sixth consecutive year of occupancy levels above the 62.5 percent long-run average, and fifth year above the pre-2014 historical high of 64.8 percent. Despite such healthy market conditions, not all hotels are enjoying lofty levels of performance.