2011: The Year Ahead in Digital Marketing
Bigmouthmedia predicts year of legislative and technical challenges for digital marketing sector
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Bigmouthmedia's 2011 Online Travel Report has revealed that the sector's enthusiasm for digital marketing is set to continue in the face of extremely challenging trading conditions.
As the dust settles and the sun begins to rise again on the hotel industry, it is clear that hotel sales and revenue management will be different than it was in 2007, the last good year before the industry and economy tanked! This time the differences will be driven by customer behavior in all segments. 'The way consumers think about, plan and purchase travel has altered dramatically.'(Peter Yesawich, HotelNewsNow, 11/17/10)
As a veteran hotelier who started in the industry long before there were OTAs and the proliferation of opaque third party distributers, I remember well the days when hotel controllers would complain about having to pay the 'exorbitant' travel agent commissions that then were running 10%.
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