Canadian Lodging Outlook October 2003
Published in conjunction with STR (Smith Travel Research) and endorsed by the Hotel Association of Canada. This publication summarizes monthly occupancy and average room rates from major cities in Canada.
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One of the questions I am most frequently asked is "in what countries and cities should we buy hotels to provide the highest returns?" it is also one of the hardest questions to answer, as the hotel property market is cyclical and the cycles can be, and often are, easily upset by external influences which are impossible to predict.
Most professionals in our industry use September 11, 2001 as the key turning point in the history of our business. As most of us are aware, the “downturn” in the hotel industry did start prior to the events of September 11, however, that unforgettable day proves a natural date for all of us to recall – “when the industry began to take a dive.”
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