Weekly U.S. lodging performance for the week of November 28, 2004 – December 4, 2004
Weekly summary of Occupancy, ADR and REVPar for the United States.
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Several months ago, a study presented by Cornell University and Smith Travel research, re-affirmed what many of us already believed to be true; Discounting to gain occupancy does more harm than good. The study concedes that discounting within your competition set may sell some rooms, but, overall, it’s a losing proposition.
The Pacific Asia Travel Association (PATA), in the December edition of its Issues & Trends newsletter, is forecasting more than 300 million international visitor arrivals (IVAs) to Asia Pacific in 2004, about 10% more than the previous record of 274.8 million in 2002.
Business travel is projected to increase by 3.6% in 2004 and Internet bookings have risen by over 30%. How much has the production of the sales department increased? Given these statistics, many conventional (as opposed to convention) hotels have downgraded the role of sales and by extension, the role of the DOS.
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