MBA and Nowhere to Go? - By Lorenza Alessie and Denis Dilion
HVS Executive Search and EHL Master Students discuss job search strategies in the current economic turmoil.
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During the low season it seems everywhere you try to get more business your competition is already there using a variety of techniques to draw in customers. When you develop a low season marketing plan, you have to consider two things - your unique business and your customer demographic.
Restaurants may be facing the toughest New Year in recent memory, but opportunities are still present for operators that know how to focus their efforts where it really counts-on the consumer. The coming year will see even more of a 'buyer's market' than 2008, making it especially essential for restaurants to recognize and respond to consumer preferences.
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