Weekly U.S. lodging performance for the week of Dec 04, 2005 - Dec 10, 2005
Weekly summary of Occupancy, ADR and REVPar for the United States.
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With predictions that online advertising will grow to $18.9 billion by 2010 and assertions that the ROI for online advertising is second only to direct marketing, attendees to the recent Hospitality Sales and Marketing Association International (HSMAI) Travel Internet Marketing Strategy Conference, held at the Sir Francis Drake Hotel in San Francisco, CA, were urged to protect their Web sites and their consumers who are being attacked by traffic diversion, identity theft and fraud.
After 20 years in the restaurant industry, fifteen as an independent owner/operator and the last five as a consultant, I have experienced and observed just about every type of financial problem imaginable.
According to the Travel Industry Association of America's (TIA) Industry Performance Indicators (IPI), the month of October 2005 revealed a decrease in domestic air RPMs by 2.0 percent from October 2004 while international air RPMs increased 4.6 percent from twelve months earlier.
Will the elephant in the room help disintermediate the disintermediaries? What really is a click farmer? Is the skipper a commoditizer? The answers to such questions were, well, opaque, but clarity ruled the dialog at The PhoCusWright Executive Conference in Orlando, Fla., Nov. 14-15.
According to a recent analysis by PricewaterhouseCoopers, guests at hotels across the country are now greeted by an myriad of new amenities ranging from increased choices for methods of checkout to higher quality bath amenities and in-room exercise equipment. Hotels are adding amenities to achieve incremental revenues and to respond to increases consumer expectations.
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