How to be a Latino-Ready, Latino-Friendly Employer - By Kelly McDonald
Hispanics already comprise 16 percent of hospitality workers nationwide - and by 2020, one in five U.S. residents will be Latino.
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Lars Kolind is the former CEO of Oticon, a leading Denmark-based maker of hearing aids. In his book, The Second Cycle: Winning the War Against Bureaucracy, published by Wharton School Publishing, he argues that size, age and success can make mature companies deaf to signals that portend future decline. He summarizes his views in the following excerpt.
Given all the discussions of distribution channels, yield management, Internet booking sites, and alternative forms of media, it is tough to deny that advances in technology have heavily influenced hotel marketing. However, when analyzing the thousands of financial statements in PKF Consulting's Trends in the Hotel Industry database, the majority of marketing dollars spent at the property level currently pay for labor related costs.
You know how it goes: A traffic jam blocks your way to work. A rude driver swerves in front of your car and you spill that just-purchased café latte into your lap. You arrive late, in a lousy mood. From there, the day just goes downhill and your workplace performance falls to pieces.
According to a new report from PhoCusWright Inc., next year for the first time transactions on the Internet will account for over half (54 percent) of all U.S. travel bookings. The report, PhoCusWright's U.S. Online Travel Overview, is now in its sixth edition and is used by members of the travel, tourism and hospitality industries to assess the domestic leisure/unmanaged business online travel market. It analyzes this market by segment, channel and major players, projecting trends through 2008.
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