Your Top 10 Digital Marketing New Year's Resolutions - By Garrick Lee and Kerryn Gower
With the trend of increasing levels of supply and steadying levels of demand continuing in 2018, hoteliers need to reach potential guests at meaningful micro-moments throughout the entire travel planning journey. But the even greater mission that should be at the center of every hoteliers strategy is closing the loop on the customer lifecycle. To achieve this, hoteliers need to focus on reaching potential guests at meaningful micro-moments, preparing for Googles Mobile-First Index, fostering customer loyalty, creating fresh content, and more.
HeBS digital | January, 18 2018