Hospitality Marketing Trends Page 3

Following the recent announcement of TripAdvisor’s new ad format called Sponsored Placements, we have outlined some of the top questions hoteliers may have and some tips for implementing this new offering. continue reading →

Earlier this week, the European Technology and Travel Services Association (ETTSA) released a report called 'Hotel Distribution Costs,' examining the costs associated with direct and indirect distribution channels for hotels, together with the impact of channel shift. continue reading →

Hotel marketing and revenue management execs are pushing their tech vendors to do more... continue reading →

Hotel social media monitoring needs to go way beyond Trip Advisor continue reading →

How can hoteliers, hospitality and travel establishments make themselves more visible to potential tourists from China’s enormous outbound travel market? continue reading →

Hoteliers invest significant effort, not to mention time and money, offering loyalty programs to engage customers, recognize and reward them for their loyalty and to win repeat business. But when dealing with the topic, they are plenty of questions worth asking: Are millennials as loyal as baby boomers and Gen Xers? Are we entering an era of experience-based loyalty programs? What is the future of loyalty? continue reading →

Usually, we offer insight on the hotel marketing tactics, tools and strategies you should adopt to drive more revenue to your hotel. Today, we want to turn things around and recommend a few things NOT to do! continue reading →

In the 2010's we have witnessed a transition in group bookings to electronic conversations, as an increasing percentage of meetings, conferences and events are being booked without there being even one voice call between buyer and seller. While there is still human engagement needed to finalize contracts and details, sales is increasingly a depersonalized, transactional process done via direct email (to 'sales@hotelname.com') or via correspondence that takes place in online portals. continue reading →

Hotel marketing success requires daily discipline. continue reading →

Direct hotel bookings are highly valuable to boutique hoteliers, but getting them can be a real challenge. Our Path to Purchase report offers insights into how a boutique hotel guest searches and books their room and how you can intercept that journey. continue reading →