We Need to Talk About Hotel Marketing Metrics
Unfortunately for hotel marketers, our industry is drowning in metrics.
You can spend countless hours each day doing different things just because you think everyone else is doing it. Or, theres FOMO, 'fear of missing out' driving some hotel marketing professionals to jump on every hot new bandwagon that rolls by, just in case it turns out to be next big thing. Some clarity and direction is sorely needed.
It may be the most boring place on your hotel website today, but your policies (and/or FAQ) page represents a major magnet for SEO traffic. Why is that? Because Google pays serious attention to the content on this page. And, OTAs cant.