Chinese Tourists Visiting Greece to Rise 10-Fold! - By Joanne Chan
How can hoteliers, hospitality and travel establishments make themselves more visible to potential tourists from Chinas enormous outbound travel market?
Hoteliers invest significant effort, not to mention time and money, offering loyalty programs to engage customers, recognize and reward them for their loyalty and to win repeat business. But when dealing with the topic, they are plenty of questions worth asking: Are millennials as loyal as baby boomers and Gen Xers? Are we entering an era of experience-based loyalty programs? What is the future of loyalty?
In the 2010's we have witnessed a transition in group bookings to electronic conversations, as an increasing percentage of meetings, conferences and events are being booked without there being even one voice call between buyer and seller. While there is still human engagement needed to finalize contracts and details, sales is increasingly a depersonalized, transactional process done via direct email (to 'firstname.lastname@example.org') or via correspondence that takes place in online portals.
Direct hotel bookings are highly valuable to boutique hoteliers, but getting them can be a real challenge. Our Path to Purchase report offers insights into how a boutique hotel guest searches and books their room and how you can intercept that journey.