Turnover: The Hidden Killer of Hotel Marketing (and What to Do About It)
Hotel marketing is hard enough without constant turnover.
With the trend of increasing levels of supply and steadying levels of demand continuing in 2018, hoteliers need to reach potential guests at meaningful micro-moments throughout the entire travel planning journey. But the even greater mission that should be at the center of every hoteliers strategy is closing the loop on the customer lifecycle. To achieve this, hoteliers need to focus on reaching potential guests at meaningful micro-moments, preparing for Googles Mobile-First Index, fostering customer loyalty, creating fresh content, and more.
Are you in the hotel industry and want to implement a Search Engine Marketing (SEM) strategy, but are struggling to learn the ropes of campaign management? Lets say you have a hotel, equipped with great rooms and a restaurant and bar. How do you support them both? In this post, we go over the SEM need-to-knows for hotelierseverything from campaign structure to bid and budgeting to help you launch your SEM program and keep it sailing smoothly.
Forget the silly gadgets and fancy chocolates! Listen up hotel owners and asset managers, we know what hotel marketers really want for the holidays... Heres our annual list of the things that hotel marketers tell us they crave the mos