Hospitality Marketing Trends Page 2

5 Ways Hotels Can Make Their Venue More Attractive To Brides continue reading →

Over the years, Cyber Monday has become a huge opportunity for hotels to drive bookings. What started as a one-day online shopping holiday that followed Black Friday has now extended to weeks before Thanksgiving, with some sales even lasting the entire month of November. continue reading →

Anyone who has watched Dirty Dancing remembers the iconic line, 'Nobody puts Baby in the corner.' Well, hoteliers, what about baby boomers? Over the last few years, millennials have captured a great deal of attention across industries, with hospitality being no exception. Their unique travel behaviors and impressive buying power have generated sizeable interest from hoteliers around the globe, who are eager to tap into their psyche and earn the loyalty of this generational group. continue reading →

Guest experience extends much further than just what happens on property. Social Media is a perfect place for hotels to build connections with existing and potential hotel guests and enhance their hotel experience. continue reading →

Take a deep dive into the state of hospitality incentives in a new Hotel Management Company Incentive Plan Research Report released by HSMAI and ZS to discover key findings in incentive compensation structure, metrics, revenue, goal attainment, and more. The report is designed to help hospitality leaders make informed decisions to maximize the design and success of incentive plans. continue reading →

Lodging Interactive’s Founder and CEO, DJ Vallauri, discusses the importance of conversational marketing and why every hotel should prepare to leverage the new Facebook social media messaging platform in 2020. continue reading →

Budgeting season is a time to analyze your hotel’s marketing and technology initiatives from the previous year and set a new plan in action to start off 2020 on the right foot. When putting together your budget, think about upgrades your property needs to make regarding your digital technology and marketing strategy. continue reading →

How the 4 P’s of Marketing Can Help Improve Ownership Reports continue reading →

Over the past few years, millennials (individuals born between 1982 and 2000) have received special attention, as leaders across industries speak to their growing presence, impressive buying power, and unique buying behaviors. However, while millennials may be the future, the decision to turn our sights away from the baby boom generation would be irrevocably ill-advised. continue reading →

Loyalty is earned, and certainly not given, and there is a definite difference between loyalty programs and a guest’s loyalty to a brand. Hotel loyalty programs might seem ubiquitous today, but nearly 60% of guests still don’t belong to one. continue reading →