Getting into the Mind Set of Budget Planning Season for 2018 - By Jason Price, EVP, HeBS Digital
A quick look at macro and micro travel trends in preparation for the fall budget planning season
According to Phocuswright, 79 percent of bookings on hotel websites were made by travelers that belonged to a hotel loyalty program or guest recognition program. As the travel planning landscape evolves, the more relevant content you deliver to the website visitor and your current and future potential guests, the better the engagement and the higher the conversions and revenues.
The HEBStrategy Q3 edition assesses the climate of the hospitality industry, explores creative approaches to brand loyalty and guest recognition programs, and highlights key findings hoteliers should be mindful of in auditing their hotel digital marketing strategies.
Todays hotel planning and booking customer journey is becoming increasingly complex in this multi-device, multi-channel and multi-touch point digital landscape. In fact, according to Google, the average consumer engages in 38,983 digital micro-moments in just under two months. Thats over 38,000 digital moments in a 60-day booking window.
Opening a new hotel requires an all-hands-on-deck approach. From checking the allowable voltage for hairdryers to staging rooms for test shots and much more, theres an endless list of tasks to complete. Unfortunately, the most critical part of a pre-opening strategy oftentimes gets lost in the shuffle: the new propertys digital presence and strategy.
In hospitality, some website developers have been trying to convince hoteliers that they need to have AMP version of their website. What is Google AMP? It is an open platform with the sole objective to help publishers create mobile content (articles and commentary, quick opinion postings, etc.) that download fast on mobile and other devices.
The HeBStrategy Q2 edition assesses the climate of the hospitality industry, explores creative approaches to brand loyalty and guest recognition programs, and highlights key findings hoteliers should be mindful of in auditing their hotel digital marketing strategies.