Knowledge@Wharton - Six Steps to Great Management
The Marriage of Strategy and Leadership
In this opinion piece, CB Bhattacharya (@CBsuite), the Pietro Ferrero chair in sustainability and director of the Center for Sustainable Business at the European School of Management and Technology in Berlin, explains how leading companies are successfully boosting engagement through involvement in sustainability issues. That appears to give employees a sense of larger purpose. He also spells out what all companies could do to reap some of the available benefits.
A set of recent Supreme Court decisions has granted certain privileges once reserved only for flesh-and-blood citizens to corporations. Recent Wharton research looks at the potential confusions that arise from that point of view and what might help.
Russell Weiner, the U.S. president of Dominos, appeared recently on the Knowledge@Wharton show on Wharton Business Radio on SiriusXM Channel 111 to talk about what it takes to keep the humble pie a hot product in the ever-changing food industry.
Daniel Shapiro, director and founder of the Harvard International Negotiation Program, has negotiated some of the most challenging conflicts with heads of state, corporate executives and even families. Shapiro recently joined us on the Knowledge@Wharton show on Wharton Business Radio on SiriusXM channel 111 to talk about his new book on the subject, Negotiating the Nonnegotiable: How to Resolve Your Most Emotionally Charged Conflicts.
How many times do you block advertising in an app or online? Yet, many companies persist in this marketing technique. In a new book, Wharton marketing professor Yoram (Jerry) Wind and The Wharton Future of Advertising Program executive director Catharine Findiesen Hays argue that the consumer is in control, and they want to interact with companies in new ways.