Measuring and Incentivizing Front Desk and Reservations Upselling - By Doug Kennedy
Chances are that like most hoteliers this time of year you are busy formulating your financial game plan for 2018. If so, Im pretty sure your owners or asset managers are looking for more revenue, as all owners seem to do every year. With occupancies performing well in most markets, unless you are planning to build more hotel rooms the only way to squeeze out more revenue is to increase ADR. Implementing a front desk and reservations upselling program, or improving the one already in place, can help your hotel achieve its revenue goals.