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| Hotel Construction Pipeline Europe |
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| In the 2018 year-end report by Lodging Econometrics (LE), Europe’s total construction pipeline skyrocketed to 1,569 projects/243,947 rooms, a whopping 19% increase year-over-year (YOY), and the highest project and room counts ever recorded. Read more |
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| PMS For Independents |
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| Easy to Use Dashboards Show Room Nights, Revenues, ADR, RevPAR, Pace of Pick-up and Other Data Drivers for Simplified Forecast and Marketing Planning Read more |
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| European Hotel Valuations |
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| This article gives an overview of hotel investment volumes in Europe in 2018, discussing trends and forecasts and providing a comprehensive list of single asset and portfolio hotel deals above €7.5 million. Read more |
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| Humans And AI |
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| It’s commonly known that assembly line workers often experience burnout from the repetitive, mind-numbing nature of their jobs. In their instance, though, there’s not much they can do on the job to battle their burnout and job dissatisfaction that still allows them to retain their jobs. It’s a take-it-or-leave-it situation. Read more |
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| U.S. Airline Employment Trends |
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| December’s 440,396 full-time equivalents (FTEs) was the highest December employment total since December 2002 (462,602 FTEs). Read more |
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| Workforce Strategy |
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| As organisations prepare for a future world of work that will look vastly different to today, PwC has launched a new tool allowing them to assess the maturity of their workforce strategy and compare it to others in their region and industry. Read more |
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| Food Trends For 2019 |
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| SPM Communications, a leading U.S. food public relations and social media marketing agency, hosted brand leaders and media for a presentation in February with award-winning registered dietitian to discuss 2019's top emerging food trends and the changing dietary landscape. Read more |
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| The Chinese Traveler |
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| It’s almost impossible to read through a hospitality or travel publication these days and not find the latest jaw-dropping statistic on the Chinese traveller market. Here’s one: according to The China Outbound Tourism Research Institute (COTRI), the number of overseas trips made within a year by Chinese tourists will exceed 400 million by 2030. And, another: in 2017, China led the world in its investments toward travel abroad, investing a total of US$258,000 million, according to the UNWTO. Read more |
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| Hotel SEO |
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| Backlinks are incoming links to your website from other websites. These links to your website are viewed as votes of confidence to search engines. It means your property’s website is important and relevant enough for other websites to link to and associate themselves with. Quality vs. Quantity of Backlinks: Read more |
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| Hotel Digital Marketing |
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| When Marie Kondo first published 'The Life-Changing Magic of Tidying Up' in 2011, best practices for website content were almost entirely different. Eight years ago, applying Kondo’s KonMari method to organizing your website would have been unheard of. Back then, landing pages were the name of the game - the more you could create, the better. But as the decade progressed, Google changed the rules. Read more |
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| Hotel Marketing Advice |
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| Here are two examples of hotel website content that helps solve problems and relieves guest pain points: Read more |
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| Hospitality Social Media News |
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| The hospitality industry never sleeps and social media doesn’t, either. This week’s edition of our biweekly newsletter discusses new changes to Facebook groups, expanded Promoted Pin access, clarification of YouTube policies, and some news about what Instagram is working on next. Read more |
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| Market Report U.S. |
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| e-forecasting.com's February monthly real GDP, USmonthlyGDP™, dropped in February by an annualized month-to-month growth rate of 0.3% to $18,846 billion of chained 2012 dollars expressed at seasonally adjusted annual rates, following an increase of 1.1% in January. Read more |
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| Market Report U.S. |
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| e-forecasting.com™ earliest and final for the month US consumer confidence fell in March, following today's update of its predictive analytics database, derived from the largest in scope and size national consumer survey, conducted by Prosper Insights & Analytics™. Read more |
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| Hotel Digital Marketing |
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| Today’s typical online travel consumer is exposed to more than 38,983 micro-moments in a 60-day timeframe and visits an average of 18 websites via multiple devices across eight sessions before making a hotel booking (Google Research). With the explosion of the 'digital way of life', the customer journey has become increasingly complex, forcing hoteliers to overhaul not only their corporate and marketing strategies, but also their technology stack in order to engage, acquire, service and retain these digitally-enabled travel consumers across multiple digital touch points and across all digital channels and devices. Read more |
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| Hotel Distribution Solutions |
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| Seeing bookings slow down because of seasonality can be hard. It doesn’t have to be. Here are some marketing and revenue management tips to lift occupancy and maintain revenue during the low period. Read more |
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| Travel Marketing |
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| Regardless of the industry, content marketing has long since been touted as one of the key differentiators to a company’s long-term success. After all, it’s one thing to have a great product or offering, but it’s another to have a great product or offering that is effectively packaged to the masses from a trusted company that seems to have everyone’s attention. But when it comes to establishing credibility, generating positive hype and growing your brand and business, what is the name of the game? Read more |
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