Hotel Technology Resource
February, 8 2018
Hotel Website Conversion Rates: Key Tactics for Improvement in 2018
Hotel Website Conversion Rates: Key Tactics for Improvement in 2018 - By Max Starkov
As the travel planning journey continues to become increasingly more complex, hoteliers need to be looking for more impactful ways to engage and retain their best potential guests. Today’s typical online travel consumer is exposed to over 38,983 micro-moments in any 60-day timeframe, during which time they visit an average of 18 websites via multiple devices in eight sessions before making a hotel booking (Google). Hotels are not just competing with OTAs, their competitive set, and Airbnb - they are also competing with every micro-moment that distracts the travel planner, such as emails, text messages, video, and social media feeds. Read More
Hotel Vs. OTAs
Damaging Impact of Online Travel Agencies
Giant global online travel agencies are having a corrosive impact on Australia’s accommodation businesses, according to the results of a new industry survey. Read more
PMS For Independents
Maestro Multi-Property PMS and Complete Module Integration Strengthens Preference- Based Marketing, Enhances Guest Experience, Drives Overall Efficiency
Sands Ocean Club Resort
Hotel Groups Leverage Single-Image Database Across Properties; Unify Marketing & Guest Engagement; Enable Cross-Property Booking and Increase Revenue Read more
Oracle Industry Connect
Suffering from the 'January Blues'? Plan a Spring Getaway to OIC in NYC! - By Louise Casamento
Oracle Industry Connect - designed by hospitality leaders, for hospitality leaders - explores leveraging the power of technology to address our greatest, shared challenges. And this year’s edition couldn’t be in a more ideal setting, considering New York embodies hospitality innovation. Read more
Guest Response Solution
Hotel Beacon Taps Guestware for Fast Guest Response, Personalized Property Experience
Higher TripAdvisor Scores Show Hotel Beacon Guests Value Personal Service, Fast Request Fulfillment Read more
Hotel Booking Channels
SiteMinder Unveils the Top 15 Revenue-Generating Hotel Booking Channels Of 2017
SiteMinder today reveals the 15 booking channels that generated the greatest revenue for hotels in key tourism destinations in 2017. The lists are based on the 72 million hotel reservations that passed through SiteMinder’s channel management solution during the year to produce US$21.53 billion in gross revenue for the company’s 28,000 hotel customers. Read more
PMS Tools That Make Onboarding Easy
Training Your Hotel Staff On A New PMS Should Take Minutes, Not Days - By Jos Schaap
Time is an incredibly valuable currency, especially in the hospitality world. Running a hotel effectively requires efficiency and guest-focus to always be top of mind - which means your staff, internal processes, guest observations (and more) all have to be firmly intact, supported and operating smoothly to ensure ongoing success. Read more
Travel Advertising Trends
How to Measure the Impact of Your Travel Advertising: Lookback Windows Explained - By Dani Moragne
How to Measure the Impact of Your Travel Advertising: Lookback Windows Explained
Lookback windows are crucial for any travel marketer’s attribution model, because they assist you in measuring your marketing strategy. To help you understand this concept, let’s review the five W’s of lookback windows. Read more
HFTP's Entrepreneur 20X
Participate in HFTP's Entrepreneur 20X at HITEC Amsterdam
Participate in HFTP's Entrepreneur 20X at HITEC Amsterdam
Startups should apply online by 16 February, and mentors and volunteers should apply by 20 February Read more

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