Hotel News Resource
February, 6 2018
 
 
 
Hotel Website Conversion Rates: Key Tactics for Improvement in 2018
 
Hotel Website Conversion Rates: Key Tactics for Improvement in 2018 - By Max Starkov
 
As the travel planning journey continues to become increasingly more complex, hoteliers need to be looking for more impactful ways to engage and retain their best potential guests. Today’s typical online travel consumer is exposed to over 38,983 micro-moments in any 60-day timeframe, during which time they visit an average of 18 websites via multiple devices in eight sessions before making a hotel booking (Google). Hotels are not just competing with OTAs, their competitive set, and Airbnb - they are also competing with every micro-moment that distracts the travel planner, such as emails, text messages, video, and social media feeds. Read More
 
NFL Relocation Impact On Hotel Markets
STR Releases Analysis of NFL Relocation Impact on Hotel Markets
 
Hotels in San Diego noticed the biggest impact from the Chargers' move to Los Angeles in 2017, and while St. Louis hotels experienced a smaller demand drop in 2016 the year after the Rams moved to LA, ADR growth kept RevPAR in the market slightly positive. Read more
 
Hotel Distribution
Hotel Distribution – Is It Optimized or Are You Leaving Money on the Table?
Hotel Distribution  Is It Optimized or Are You Leaving Money on the Table?
 
If you distribute hotel rooms do you know how well your systems are performing? Are you missing opportunities to sell inventory? Are you even aware of those potential losses to your bottom line? We’ve created a simple calculator to provide an indication of the power of using a performance monitoring and search and booking analytics tool to get better operational results Read more
 
Hotel Development California
Kimpton Hotels & Restaurants to Open New Hotel 2021 in Orange County
Kimpton Hotels & Restaurants to Open New Hotel 2021 in Orange County
 
Kimpton Hotels & Restaurants announced its first property in the Grove District Anaheim Resort area in the city of Garden Grove, expanding the brand in Southern California. The mixed-use development by SCG America Group is slated to open in 2021. Read more
 
Hotel Development Texas
Austin Marriott Downtown Hotel Breaks Ground
Austin Marriott Downtown Hotel Breaks Ground
 
An official groundbreaking of the 613-room Austin Marriott Downtown took place on January 30 with White Lodging executives and city leaders. The hotel, located adjacent to the AustinConvention Center, is scheduled to open in the summer of 2020. Read more
 
Hilton Development Update Asia Pacific
Hilton Opened 40 Plus Hotels in APAC Region During 2017
Waldorf Astoria Chengdu
 
The year marked extensive expansion in the region with the opening of more than 40 hotels, including the 100th hotel in China and the 200th hotel in Asia Pacific, plus the introduction of the Curio Collection by Hilton brand in China and Australia. Read more
 
Hotel Development Scotland
Richard Branson Chooses Edinburgh for First UK Virgin Hotel - The Scotsman
 
Global tycoon Sir Richard Branson today announced Edinburgh as the location for the first Virgin Hotel outside the United States. Read more
 
Choice Hotels Buys WoodSpring Suites
Choice Hotels Completes $231 Million Acquisition Of WoodSpring Suites
Choice Hotels Completes $231 Million Acquisition Of WoodSpring Suites
 
Choice Hotels acquired the WoodSpring Suites brand, including franchise operations, marketing and development, for $231 million, subject to customary closing adjustments. Read more
 
Management Appointment IHG
IHG Names Karin Sheppard Managing Director for Europe
 
Based in IHG's global headquarters in Buckinghamshire, Karin is responsible for driving the sustainable long term growth of IHG and the performance of its European hotels. Karin brings more than 15 years of IHG experience and more than 20 years of international experience across technology, telecommunications and hospitality. Read more
 
Travel Advertising Trends
How to Measure the Impact of Your Travel Advertising: Lookback Windows Explained - By Dani Moragne
How to Measure the Impact of Your Travel Advertising: Lookback Windows Explained
 
Lookback windows are crucial for any travel marketer’s attribution model, because they assist you in measuring your marketing strategy. To help you understand this concept, let’s review the five W’s of lookback windows. Read more
 
Hotel Commissions
Some See Marriott Rate Cut As Step Toward Tiered Commissions - Travel Weekly
 
In the wake of Marriott International announcing cuts to its group commissions, some hotel industry analysts and agents are suggesting that the lower commissions might not be ironclad and that there could be a tiered-commission structure in the works for group bookings. Read more
 
Airbnb Executive Shakeup
Inside the Shakeup at Airbnb: The Startup Loses a CFO, Gains a COO - Fortune
 
In an executive shakeup, Airbnb Thursday said that its CFO, Laurence L.T. Tosi will be leaving the company and that CEO Brian Chesky’s longtime deputy, chief business affairs and legal officer Belinda Johnson, would be elevated to the new role of COO. The company also said it is not going public in 2018. Read more
 
Airbnb And The Hotel Industry
Airbnb Is Taking over London - and This Data Proves It - Wired
 
Despite the 90-day cap on listings, Airbnb is approaching 20,000 rentals a week, up from 1,000 as recently as 2013, according to data scraped from its site Read more
 

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In Brief...
 

U.S. Employment Trends
U.S. Unemployment Rate for January Unchanged At 4.1%

HITEC Amsterdam
HFTP Announces Keynote Speakers for HITEC Amsterdam 2018

Hotel Opening California
Willows Hotel & Spa Tower Opens at Viejas Casino & Resort

Hotel Opening Miami
TRYP by Wyndham Miami Bay Harbor Hotel Opens

Global Marketing Content
World’s Largest Tourist Market Has Gotten Even Larger!

 
 
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