Hotel Technology Resource
February, 1 2018
Facebook Dynamic Ads for Travel: A Marketing Tool to Boost Direct Bookings
Facebook Dynamic Ads for Travel: A Marketing Tool to Boost Direct Bookings - By Victoria Hsia
Facebook Advertising has always proven its value for brands striving to reach the platform’s massive audience, but now it may become even more valuable. In a recent announcement, the social media platform revealed upcoming changes to its News Feed algorithm which prioritize organic content from family, friends, and groups. Read More
Blockchain Technology
Blockchains in the Travel Industry - Koddi
As blockchain technology continues to grow in popularity, it’s only natural that we will see it in more industries. And with all the blockchain buzz, we have been asked, 'How can this technology be applied to the travel industry and will there be any perceived benefits?' Read more
Digital Innovation
Why Travel Brands Are Particularly Ripe for Digital Innovation - Adweek
Marriott, TripAdvisor compete for travelers' attention Read more
RFID Electronic Door Locks
dormakaba and OpenKey Partner For Mobile Access at AMResorts
AMResorts Zoetry Paraiso de la Bonita Riviera Maya
Mobile Access Leaders Integrate Hotel App with Secure Mobile Technology to Deliver Convenience and Greater Guest Loyalty Read more
Hotel Technology Decisions
Going Safe May Leave You Sorry When It Comes to Your Hotel Technology Decisions - By Jos Schaap
It has long been said that making the safe choice when investing in a hotel technology partner is always the right decision. This is a recognized phenomenon, epitomized by the traditional axiom of purchasing agents that 'nobody ever got fired for buying IBM equipment.' While it is true that large well-established tech brands tend to be more widely adopted and influential, they may not be the best choice for every business, and in fact, could leave you regretting your decision in the long run. Read more
Hotel Vs. OTAs
Fighting OTAs Just Makes Your Hotel Less Competitive - Tnooz
I’m still surprised to find large parts of the hospitality sector who continue to stick out their bottom lip, stamp their feet and sulk their way through OTA relationships, while thinking nothing of continuing to buy their own airline tickets, hire cars or insurance using online consolidators. Read more
Digital Marketing
5 Trends for Hoteliers to Have a Strong 2018 - By Hannah Fuller
5 Trends for Hoteliers to Have a Strong 2018
Over the course of a year, trends come and go, especially within the digital travel advertising landscape. Nevertheless, here we highlight 5 key trends that will lead to a successful marketing strategy for hoteliers in the new year. Read more
Vizergy® Enhances TargetingHub™ - A Game Changing Platform That Identifies Target Prospects Based on Your Guest History Through Multiple Data Interfaces, So Hotel Marketers Can Deploy Smarter Marketing Campaigns
Vizergy® Enhances TargetingHub™
TargetingHub™ expands the functionality of the Vizergy Marketing System (VMS™) by allowing clients to easily integrate PMS and POS data with various marketing databases such as Salesforce and IBM’s Watson Campaign Automation in one central platform. These interfaces allow customers to seamlessly analyze customer data, launch strategic marketing campaigns and measure results, all within one system. Read more
StayNTouch Webinar Series
StayNTouch Webinar - The PMS/RMS Connection: Working in Tandem to Amplify Your Hotel’s Bottom Line
StayNTouch Webinar Series
In today's competitive hotel market, it's essential that hoteliers understand how to leverage their core tech systems to drive revenue. With so many solutions on the market, how do you identify a starting point and build the blocks around a strong core? Read more

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In Brief...

Online Booking Engines
A Comprehensive Buyer’s Guide to Aid Hoteliers in Choosing the Ideal Online Booking Engine

DeskBell Mobile App
Desk Bell As the Key to Increase the Average Check of a Hotel

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