Travel Industry Wire
August, 30 2017
Air New Zealand premiers its first global brand campaign, A Better Way to Fly, in North America.
Air New Zealand Launches Its First Global Brand Campaign in North America
On Friday Air New Zealand launched its first global brand campaign to show travelers why the airline is A Better Way to Fly. Launching first in North America, the campaign, which aims to persuade travelers to choose Air New Zealand, will then roll out across Europe and Asia. Read More
Travel Industry Distribution Standards
OpenTravel Advisory Forum Online Registration Now Open
OpenTravel Advisory Forum Online Registration Now Open
Co-located with HFTP’s 2017 Annual Convention at the Omni Orlando Resort at Championsgate in Championsgate, Florida USA Read more
FTE Global In Las Vegas
Future Travel Experience and JetBlue Technology Ventures Announce Four Finalists in the 2017 Start-up Competition and Showcase
The 'Best New Start-Up' will be chosen at FTE Global in Las Vegas, 6-8 September Read more
Video Chat With Reservations Team
Delta is First U.S. Airline to Offer Video Chat with Reservations Team
Delta is First U.S. Airline to Offer Video Chat with Reservations Team
Delta Air Lines' (NYSE: DAL) latest test program at Ronald Reagan Washington National Airport (DCA) allows customers to video chat from the airport with a specialist - a first for U.S. airlines. Read more
787 Dreamliner
Boeing, EL AL Israel Airlines Celebrate Delivery of First 787 Dreamliner
Israel flag-carrier incorporates 787-9 into its all-Boeing fleet Read more
Management Appointment Southwest Airlines
Southwest Airlines Announces Leadership Change
Southwest Airlines Co. (NYSE: LUV) last week announced the promotion of Ryan Martinez to Managing Director Investor Relations, effective Sept. 11. Read more
World Financial Symposium (WFS)
Strategies for Sustaining Aviation’s Financial Health
IATA announced that the 2017 World Financial Symposium (WFS) will focus on sustaining airline financial health and speeding delivery of industry initiatives to support this goal. Read more
FCCA Cruise Conference & Trade Show
Cruise Line Executives, Presidents and CEOs Open for Business at the FCCA Cruise Conference & Trade Show
Taking place in Mérida, Mexico from October 23-27, the event - the largest cruise conference and trade show in the Caribbean and Latin America - will offer one-on-one meetings, workshops, social functions, a trade show and more focused on gaining insight from and developing business and relationships with some of the industry's most influential players. Read more
North Korea Travel Ban
Last Americans Rush to North Korea Ahead of Travel Ban - CNN
A looming US travel ban has prompted some daring American globetrotters to fast-track their vacations to North Korea. Read more
Think With Google
Think with Google - Three Ways Travel Marketers Can Fine-tune Their Measurement Strategy - think with Google
Today’s travelers crave memorable experiences and deeper engagement with brands. Sixty-nine percent of travelers are more loyal to a travel company that personalizes their experiences online and offline. To deliver a cohesive experience across multiple channels and media, marketers need to think holistically about measurement, with a focus on overall customer value. Read more
Optimizing For YouTube
6 Tips for Creating a YouTube Video That Inspires Travelers - By Marissa Rasmussen
6 Tips for Creating a YouTube Video that Inspires Travelers
With 100 million unique visits each month coming from travelers, YouTube is an ideal place to engage with travelers through video content. Read more

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In Brief...

Southwest Airlines Routes
Southwest Airlines Adds Flights Throughout California And Expands International Options In Key Cities

Alaska Airlines Routes
Alaska Airlines Inaugurates Service from San Jose, California to Austin, Texas and Tucson, Arizona

Other News
Boeing Donates $1 Million to Assist Hurricane Harvey Recovery and Relief Efforts

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