Why Do Some Hotel Marketers Get Everything They Want?
Smart hotel marketing pros are using simple math get more budget.
If there were any doubt as to Airbnbs true intentions of entering the OTA space and start aggressively competing with online travel agency giants such as Booking.com and Expedia, they need to be laid to rest immediately.
This article is part two in a five-part series that uncovers top strategies for reaching potential guests in meaningful moments and increasing direct bookings throughout every stage of the travel planning journey. This article focuses on the first stage of travel planning: the dreaming phase.
Instagram represents an opportunity for flagged hotels to shift travelers perceptions of a boring, me-too branded property to a unique travel experience not found anywhere else. The content is universal, shareable and easily understood by a wide range of audiences.
Deciding which attribution model is best for your marketing efforts is a difficult, often intimidating, piece to evaluating a campaigns success. In Sojerns attribution guide, we break down each model to make it a little easier to digest.
Despite that there is more information for guests to view online than ever before in the history of the lodging industry, the phones continue to ring in reservations offices and at the front desk. Simultaneously, hoteliers continue to increase direct bookings.
This is the first article in a five-part series that focuses on reaching potential guests throughout the entire travel planning journey by addressing key digital micro-moments in each phase to shape and influence the booking decision.
Psychology plays a deeper role in online hotel booking decisions than you may think, particularly when it comes to building trust among hotel consumers. And creating that trust, experts say, is not as simple as just touting your brand affiliation or Trip Advisor rating.