As I often say in my conference presentations and training sessions, voice reservations is the forgotten distribution channel, at least at most hotels these days.
Download the latest HEBS Digital eBook to learn strategies to implement in order to reach travelers at every stage of their travel planning journey. It is crucial to be present at every step of the way in order to capture the attention of potential guests and nurture them through the path to a direct booking.
Tech companies have for many years been trying to automate the guest arrival experience. First, front desk kiosks were placed in lobbies of some hotel brands, yet guests walked right by them even if there was a long line at reception. Next, smart phone check-in was to be the answer. Yet despite all the hype, utilization has been extremely low.
HEBS Digitals third installment in 2018 of the HEBStrategy - our whitepaper series covering the latest news and trends in hotel digital marketing and technology - is now available for download! The HEBStrategy Q3 offers strategies for hoteliers to reach potential guests throughout the travel planning journey.