Its Valentines Day: What Are Hotel Marketers Loving?
Hotel marketing folks are infatuated with these 7 things...
Brand culture is always top-of-mind for the most successful and innovative CEOs and senior leadership. In fact, some CEOs like to call themselves the Chief Culture Officer; and that is a worthy goal. Brand culture is a process, not a project.
Hoteliers, hospitality and leisure establishments vying for the burgeoning appetites of the food tourists must first provide that vital linguistic connection through reader-friendly website content in the preferred language of visitors.
'Bleisure' travelers, those who sneak in some leisure while travelling primarily for business, are probably not a new phenomenon. But, that doesnt mean they arent increasingly attractive to travel marketers.
Lookback windows are crucial for any travel marketers attribution model, because they assist you in measuring your marketing strategy. To help you understand this concept, lets review the five Ws of lookback windows.
Over the course of a year, trends come and go, especially within the digital travel advertising landscape. Nevertheless, here we highlight 5 key trends that will lead to a successful marketing strategy for hoteliers in the new year.