Latest articles tagged Features

REVPAR GURU Launches iPhone RevPAR Calculator App - More

Every hotel wants more loyal guests. The rewards for individual properties are well documented; loyal customers: - More

The Boutique & Lifestyle segment has emerged through a maze of big brands and frequent guest programs to become a prominent lodging category, highly sought after by consumers and investors alike. - More

Property Improvement Plans or PIPS, are a reality to today’s hotel owners and management groups. If a property is part of a franchised system, dealing with PIPS can be an expensive proposition both at the time of sale as well as in continuing operations. The purpose of PIPs is to keep properties in compliance with all existing and new bra... - More

The 108-year-old NYC landmark hotel has an interesting and unique history. Here’s its classic story. - More

Our clients often ask us if they should use Facebook ads. Many hotels are skeptical about using the ads and question if they will be effective or not. We recommend that hotels do use Facebook ads, but that they do so with clear goals in mind, and that they follow best practices when it comes to designing, targeting, testing, and tracking their ads. - More

If anything strikes fear in the hearts of hoteliers these days, it’s social media. Seemingly overnight, we’re expected to tune in to dozens of websites each day to make sure no one has badmouthed us or posted an embarrassing video. If they have, we’re obliged to respond in a courteous, guest-is-always-right manner, knowing that ev... - More

Many in the Hospitality Industry felt they knew everything about the Customer Experience. Even the very definition of Hospitality percolated with terms like care, attention, excitement, relaxation, special, nourishment for the body, soul and spirit – all oriented to that special cachet, which was ours alone. And, others started to borrow ... - More

As I continue to speak before hospitality associations and management groups, I have come to believe that the focus of leadership in this industry must evolve with speed and clarity. - More

Why we’re neglecting a vital element of effective brand stewardship to drive customer loyalty - More