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  Hospitality Industry News - Create PDF File

 Wednesday December 3rd, 2008 
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Love Those Loyalty Programs: But Who Reaps the Real Rewards?

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2007-05-15

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Knowledge@Wharton
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Knowledge@Wharton is a bi-weekly online resource that offers the latest business insights, information and research from a variety of sources. These include analysis of current business trends, interviews with industry leaders and Wharton faculty, articles based on the most recent business research, book reviews, conference and seminar reports, links to other web sites and so on.

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More Management Items
Customer Management Systems replaces postcards, mailed, and emailed surveys and produces a 70% guest contact rate
Apply Service Scripts Judiciously, Cornell Hotel Management Research Study Advises
Be Sure of the Pour - Monitoring Bar Costs in Tough Times - By Jeff Gurtman, Account Director, LRA Worldwide, Inc.
Lessons from the Field - Hoteliers must remember the Lessons of Reasonable Care! - By John Hogan
Lessons from the Field - Enthusiastic and Sincere Attitudes Will Pay Off For Hotel Salespeople - By John Hogan
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