Restaurants may not be incorporating technology into their operations in overwhelming numbers - yet - but that doesn't mean consumers aren't interested in the latest tech amenities when dining out.
A majority of consumers expect to use technology to order food at restaurants more often in the coming year, and very few (just 3 percent) expect to use it less than they currently do, signaling opportunity for operators who haven't already integrated the latest technologies into their business.
Trending in the early stages of foodservice tech usage, consumers express the most interest in tableside touchscreen devices that enable them to self-order and pay, iPad/tablet menus and digital rewards tied to loyalty programs.
"Technology can be used as a point of differentiation within the restaurant industry…especially with Millennials," says Technomic Executive Vice President Darren Tristano. "Operators who stay ahead of the curve, in an increasingly competitive market, will need to evaluate the best use for the latest tech trends and decide how to integrate them into their operations in a way that's efficient and beneficial to consumers. It should complement and enhance the restaurant experience for all age groups, which may mean having a printed menu available, as well as an iPad/tablet."
Consumers are not only curious about, but also receptive to trying an array of new technologies at their favorite restaurants, according to findings from a recent Technomic survey. Noteworthy discoveries include:
To help operators, suppliers and others aligned with the foodservice industry better understand restaurant technology trends, Technomic has developed the Market Intelligence Report: Consumer-Facing Technology. The report examines consumer behavior, attitudes and preferences toward technology at restaurants, with data based on survey results from 500 U.S. adults. It includes industry and trend data from Technomic's Digital Resource Library and Technomic's detailed food industry tracking reports, as well as secondary research from Technomic's Knowledge Center.
To purchase or learn more about this report please visit Technomic.com or contact one of the individuals listed below.
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