The Canadian hotel industry posted decreases in all three key performance measurements during the week of 24-30 January 2010, according to data from STR.
In year-over-year measurements, the industry’s occupancy decreased 1.8 percent to end the week at 53.9 percent. Average daily rate fell 1.1 percent to finish the week at CAD$121.30. Revenue per available room for the week declined 3.0 percent to CAD$65.36.
Among the provinces, Newfoundland reported the largest occupancy increase, up 3.5 percent to 56.4 percent, followed by Quebec with a 2.1-percent increase to 54.6 percent. Alberta posted the only double-digit occupancy decrease, falling 10.8 percent to 55.3 percent.
Prince Edward Island experienced the largest ADR increase, rising 6.1 percent to CAD$75.14, followed by British Columbia (+5.5 percent to CAD$130.82) and Manitoba (+5.5 percent to CAD$108.29). Alberta posted the largest ADR decrease, falling 3.0 percent to CAD$130.54, followed by Ontario (-2.8 percent to CAD$117.50) and Quebec (-2.4 percent to CAD$123.07).
Three provinces reported RevPAR increases of 5 percent or more: Newfoundland (+7.5 percent to CAD$65.07); Manitoba (-6.7 percent to CAD$63.71); and Prince Edward Island (+5.2 percent to CAD$21.75). Alberta was the only province to post a double-digit RevPAR decrease, dropping 13.5 percent to CAD$72.18).
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For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit www.smithtravelresearch.com or www.strglobal.com.
