It’s almost spring and there are green shoots sprouting in gardens and the economy! It’s time to shake off the deadly serious work attitudes we have adopted and be a little outrageous! - More
There has been a great deal of focus on social networks and the sales process but not so much on social networks and the revenue management function. In fact, social networks are a tool that revenue managers must learn to use to use as an integral part of the RM process. - More
While demand probably isn't coming roaring back in 2010 it is returning. It's time to shake off the 'battle fatigue' of 2009 and hit the 'reset' button for 2010 to take advantage of the positive opportunities that present themselves going forward. - More
Fasten your seatbelts - a lot has changed in consumer behavior in all market segments during the past 18 months! In this web cast we will explore four profound changes in consumer behavior and what hotels need to do on the ground to adjust and maximize opportunities in these trends. - More
Did you catch the revised forecast from PKF? PKF-HR is now forecasting lodging demand to post a quarterly year-over-year increase during the first quarter of 2010, thus ending eight consecutive quarters of declines. On an annual basis, PKF-HR is now forecasting lodging demand to rise 1.9 percent in 2010, up from the 1.6 percent increase forecas... - More
The recovery is coming - not a huge surge in demand but a slow manageable increase in demand. Rates are another story. There are four subtle but important changes in the sales environment that evolved during the recession and that impact hotel sales processes. Hotel sales offices and marketing departments need to understand these subtle para... - More
'The recession is over but challenges remain and the effect of the recession was to spawn new processes and innovations in hotel sales,' says Carol Verret. 'Every hotel sales person must understand post recession sales habits if they are to thrive in the recovery.' - More
Small increases from many segments can add up to a measurable increase in market share and revenue even when, as PKF states below, 80% of hotel performance is dependent on local market conditions. - More
The local market may be fraught with challenges - new supply, major demand generators cutting back on budgets and revenue dilution due to heavy discounting. These factors comprise the 80% that is out of control of individual properties - accept it and move on to the 20% that you can control. - More
In this web cast we will explore the new habits that revenue managers need to build into their routine in order to project demand, revenue and mix of business for their market(s). - More
