5 Tips on How Data Snapshots Create Forecasting Accuracy and Greater Profitability - By Jill Wilder
The Trend is Your Friend: Accurate Forecasts Combine Historic Performance with Daily Operating Data to Uncover Trends that Affect Profitability
According to the recent report Priceline versus Expedia: The Battle for the Future published by Strategy Analytics the two Online Travel Agencies are successfully courting distinct users. But the strategy has led Expedia to own more than 60% of all sessions despite a smaller installed base.
Digital Element, the leading provider of IP Intelligence and geolocation solutions, today released a new infographic to illustrate the need for and benefit from using Wi-Fi targeting to reach mobile consumers.
A recent study conducted by McKinsey & Company shows companies at the forefront of using digital tools including social media to engage consumers along the purchase decision journey are gaining a significant advantage over their competitors. Its the digital leaders vs.the digital laggards and the financial implications are enormous.
Good news for digitally forward-thinking hotels within the Asia-pacific region! Asian travelers, more than those from any other continent, are unwilling to give up their mobile devices whilst on vacation. They book more via mobile devices, share more on social media and love an opportunity to take a good selfie. Keeping these habits in mind will allow you to shape your hotel digital marketing to better suit an Asian market.