New Research - How Business Travelers Buy: Hotel Pricing in a Social World
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In the fast-paced, always-innovating online media space, hotel marketers have a newfound opportunity to invest in higher converting campaigns with increasingly smarter targeting technologies. Todays hotel marketer must have a forward-thinking and hospitality-focused online media partner who can guide them in bringing the most ROIs from this growing and complex channel.
In the first half of 2014, the massive shift from desktop to mobile and tablet devices continues its rigorous pace and now over 42% of web visitors and nearly 38% of page views were generated from non-desktop devices (mobile and tablet), while nearly 16% of bookings and 19% of room nights came from tablets and mobile devices.
Two new reports, Payment Solutions for Travel Managers and Business Traveler: Landscape of Travel Payments, sponsored by TSYS reveal that general awareness of new payment technology, such as mobile payments and contactless cards is high, but interest is focused around the expense reporting side.
Nearly 95% of site visitors who initiate a reservation abandon the process before completing the booking. Reservation Email Retargeting enables a hotel to send an email to any user who starts but does not finish the reservation process, reminding them to complete their reservation. The email contains a convenient link back to the booking engine, at the point of abandonment.