Nearly Half of U.K. Travelers Engaging With Travel on Both Their Pcs and Mobile Devices
Study from Expedia Media Solutions and comScore Reveals Consumer Travel Decisions in a Multiscreen World and the Implications to Travel Brands and Advertisers
Attendees will learn the key elements that should make up a propertys content marketing strategy, essential in bringing the hotels story to life and ultimately resulting in a higher level of engagement and direct revenues.
Hotels must acknowledge the full spectrum of ways the C2C economy is disrupting the hospitality industry. The quakes go much further than the stiffening competition for leisure travelers.
The majority of Canadians booking on mobile devices, more than four-fifths, made reservations at two- or three-star hotels. The data also showed that Canadian travellers are using their devices for all types of bookings, whether it's staying local, exploring Europe, backpacking in Asia or touring Latin America.
There is an interesting strategic shift underway in regard to tourism product offerings. Destinations are facing ever-increasing competition and need to constantly offer new appealing products to lure in tourists. Therefore, product providers are building communities, which leads to an overall stronger product offering.
As the hospitality industry gradually ramps up its mobile platforms, a new study published by the Center for Hospitality Research (CHR) finds that travelers are ready to use their smartphones and tablets for far more than is currently possible.