Softscribe Inc. Identifies Hoteliers 5 Top Operational Challenges
CustomerCentric Stories Drive Tech Sales in the Hotel Industry
Apart from the odd exception, top brands are not able to retain their status as market leaders as long as they used to. As companies grow, they try their best to ensure that service standards are maintained at the highest levels possible. However, in the long run, a decline in quality of either products or customer service is one of the greatest risks. There are many reasons for this degradation.
Leading hospitality technology experts help hotels understand dynamic expectations of different guest personas and reveal ways to create the memorable one-to-one experiences to keep them coming back
According to The 2017 Smart Decision Guide to Guest Experience Management, 79% of hoteliers cite the need to create the right organizational structure and instill a guest-centric culture as 'important' or 'very important' success factors with Guest Experience Management (GEM).
While third-party apps such as Hotel Tonight, Hotels.com, TripAdvisor, and Booking.com are prevalent for offering travelers low prices and special deals, hotel brands can score points with guests by creating their own mobile apps that go above and beyond these offerings, even beyond reservations and loyalty program management.
There are many important questions every hotelier should ask before investing in any new hotel software system. There are questions regarding features, functions, integration, SaaS or license, cloud or on premise, training - and the list goes on and on. Unfortunately, one of the big questions that often gets overlooked and doesnt get researched enough is the question of service and support.