HSMAI Collecting Data for Hotel Digital Benchmark Study
The study will allow a hotel to better understand the performance of its digital marketing program, gaps it needs to fill in marketing and its place within the industry.
Technology often progresses faster than consumers can keep up, and small boutique hotels as well as big chain hotels are plying tech-savvy travelers with all sorts of gadgets and goodies to keep them interested. However, where is the line drawn between defining your hotel brand and just keeping up with a trend?
According to the Travel Demographics Report Series published by Strategy Analytics Travel Analytics service, those under 35 years old severely under-index in airline and hotel app usage but over-index on OTAs.
An Infographic identifying 5 new trends emerging in reaction to the increasing use of data and mobile by the airline, hotel, OTA and travel industry was today release by Eyefortravel. It outlines the more subtle changes that are happening at an organisational, business model and financial level.
HeBS Digital, the hospitality industrys leading full-service digital technology and marketing firm, will present a concrete 2015 Action Plan and bring the Smart Hoteliers 2015 Top 10 Digital Marketing Resolutions to life in a complimentary webinar on Wednesday, January 14th at 11am 12pm PST / 2-3pm EST. Speakers will include Senior Vice President of Marketing, Mariana Mechoso Safer, and Senior Marketing Manager, Sara OBrien.