Why 70% of Hotel Marketing is Out of Control
Flagged properties have surrendered control of their marketing. What happens if results are poor?
These days, one has to be good at both 'people' and 'process' skills in order to succeed. This is because todays sales teams are dealing with an overwhelming flow of electronic correspondence throughout the sales cycle and it is therefore essential to be highly organized.
Marketing automation technology is one of the biggest advancements in the marketing world over the last ten years. Marketing automation could very well be your group sales departments new best friend and the catalyst for driving more meetings and events to your property.
Congratulations, youve built up a pretty impressive email database for your hotel full of past and potential guests. Now you have a magic light saber that will fill your rooms with just a click of a few buttons but something is wrong. It seems that for every new address you add, youre losing two. Why is that?