What Makes a Restaurant Loyalty Program Great? Essential Ingredients for Maximum Engagement in F&B Loyalty - By Shannon Straub
To help you understand what makes loyalty programs most effective, Oracle Hospitality conducted a survey of 6,500 consumers. The consumers surveyed were a random population of individuals across all age groups and in 8 different countries. The survey looked at all aspects of a loyalty program including the rewards they like to receive, how they like to receive them, and the reasons they stop using a specific loyalty program.