Hospitality Industry Trends - Internet

You know that limited budgets for marketing and other key areas make your job more difficult. And on top of that, you’re often forced to add excessive responsibilities to your plate. But just because your hotel is running on a limited budget, and your schedule is crammed full, doesn’t mean you can’t have a dynamic and effective ... - More

A starting point for destination marketers - More

Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry and the publisher of the free Chatter Guard Monthly Benchmark Monitor Report has released its February 2010 report. - More

With 2009 over and hoteliers feeling more optimistic, HeBS sees two very different approaches to hotel Internet marketing in 2010: on one side, some hoteliers are still extremely cautious when spending marketing dollars; on the other, hoteliers are hitting the ground running with more expansive online marketing budgets and an enthusiasm to parti... - More

38.92% of all visits to the online 'Travel' industry went to the top 10 websites for the month of February, 2010. 48.19% went to the top 20 websites and 69.58% went to the top 100 websites. - More

If anything strikes fear in the hearts of hoteliers these days, it’s social media. Seemingly overnight, we’re expected to tune in to dozens of websites each day to make sure no one has badmouthed us or posted an embarrassing video. If they have, we’re obliged to respond in a courteous, guest-is-always-right manner, knowing that ev... - More

Our clients often ask us if they should use Facebook ads. Many hotels are skeptical about using the ads and question if they will be effective or not. We recommend that hotels do use Facebook ads, but that they do so with clear goals in mind, and that they follow best practices when it comes to designing, targeting, testing, and tracking their ads. - More

The latest eTRAK Full Year 2009 report on hotel bookings by channel yet again confirms that today, the online channel is the only growth channel in hospitality. In the difficult economic environment, when travel supply outweighed travel demand by far, Internet bookings for the top 30 hotel brands increased by a remarkable 6.6% in 2009 vs. 2008 (... - More

Conversion rate optimization is the key to achieving significant ROI in online advertising campaigns - More

The University of Maryland’s Smith School of Business looked at the relationship between social media and small businesses and found that the technology adoption rates in the U.S. have doubled in the past year from 12% to 24%. - More