JLL Real Views - How Boutique Hotels Are Delivering Their Own Brand of Luxury - By Maggie Nichols
Hotels that include world-renowned spas and five-star restaurants are not hard to find in these primary U.S. markets but in secondary and tertiary markets, the hunt can be a bit more challenging. But major hotel brands such as Marriott and Hilton are still bringing luxury experiences to hotel guests in smaller cities. How? By tailoring their offerings for each market and focusing on certain amenities.