In January, demand on GOL's route network grew by 32.1% over the same period last year (31.4% in the domestic market and 36.9% in the international market), the second consecutive month to record a year-on-year upturn.
GOL Linhas Aereas Inteligentes S.A. (NYSE: GOL; BM&FBOVESPA: GOLL4), the largest low-cost and low-fare airline in Latin America, announces its preliminary traffic figures for January 2010.
In January, demand on GOL's route network grew by 32.1% over the same period last year (31.4% in the domestic market and 36.9% in the international market), the second consecutive month to record a year-on-year upturn.
The key factor behind the upturn was the improved economic scenario in Brazil and South America, especially in regard to consumer confidence, and GOL's strategic positioning in its operational markets, based on: (i) high flight frequency between main airports; (ii) high productivity; (iii) punctuality; (iv) exemplary customer service; (v) dynamic fare management, rewarding clients who schedule their trips in advance with lower fares, encouraging demand and reducing the number of available seats on flights where advanced booking is rare; (vi) a wide cost advantage; and (vii) the revitalization of SMILES, Latin America's largest mileage program, with more than 6.6 million participants and over 150 commercial partners.
Operating Data January January Ch. % December Ch. %
2010* 2009* (YoY) 2009* (MoM)
Total System
ASK (mm) (1) 3,936.7 3,369.1 16.8% 3,702.9 6.3%
RPK (mm) (2) 3,066.0 2,320.3 32.1% 2,827.0 8.5%
Load Factor (3) 77.9% 68.9% +9.0pp 76.3% +1.5pp
Domestic Market
ASK (mm) (1) 3,443.2 2,854.4 20.6% 3,278.6 5.0%
RPK (mm) (2) 2,662.3 2,025.4 31.4% 2,528.7 5.3%
Load Factor (3) 77.3% 71.0% +6.4pp 77.1% +0.2pp
International Market
ASK (mm) (1) 493.5 514.6 -4.1% 424.3 16.3%
RPK (mm) (2) 403.7 295.0 36.9% 298.3 35.3%
Load Factor (3) 81.8% 57.3% +24.5pp 70.3% +11.5pp