McCormick & Schmick's Seafood Restaurants has gone fishing to uncover Americans' attitudes toward seafood. The survey polled consumers who regularly eat seafood to determine what types they're buying and ordering, what they look for when choosing their fish, and other behaviors related to seafood.
Shrimp was the favorite shellfish with 38 percent of respondents naming it their most preferred. Salmon was named the favorite finfish with 21 percent of the vote.
The survey also discovered that freshness rules over price as 39 percent of consumers ranked it as the most important factor when selecting fish. Price came in next with 26 percent of the vote and flavor followed closely with 25 percent.
'We're living in a time when consumers are becoming increasingly aware of what they're putting into their bodies and are thinking about both the health benefits and consequences of their eating habits both when they are eating out or dining in,' said Doug Schmick, chairman and chief executive officer of McCormick & Schmick's Seafood Restaurants.