The Fast Food and Multi-Unit Restaurant Business

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Food Service & Hospitality - Food Service & Hospitality - Restaurants
Food Service & Hospitality - North America - United States

The Fast Food and Multi-Unit Restaurant Business

Business Trend Analysts Inc
6/1/2002
391 Pages

Abstract:
An in-depth examination of the increasingly diverse fast food industry, covering all types of hamburger, chicken, seafood, pizza, sandwich, Mexican, and other restaurant chains, as well as steakhouses, dinnerhouses, and cafeterias. Current and projected sales performance, competitive issues, advertising and promotional strategies, franchising activity, international expansions, survey results, consumer demographics, and profiles of the major competing chains round out the coverage. Market projections to 2008.

Table of Contents:
Introduction

Scope of the Report
Sources

Chapter I The Overall Fast Food And Multi-Unit Restaurant INDUSTRY

Overview
Definition of the Industry
Facts and Figures
The Industry Loses One of its Founding Fathers
As Competitive as Ever
Franchising
Nutrition
Consumer Traffic
New Ways for Customers to Order and Pay When Going Out to Eat
Hatred of America
The Market
Summary
Market Segmentation
The Future of the Fast Food and Multi-Unit Restaurant Industry
Leading Restaurant Companies
Trends in U.S. Eating Establishments
Factors Affecting Demand
Demographic Factors
Population Trends
Labor Force Trends
Food Consumption Trends
Spending Patterns
Consumer Prices
Consumption Trends
Socioeconomic Conditions
Competitive Arena
Summary
Advertising Expenditures
Sparagowski & Associates/QSR Magazine Annual Drive-Thru Study
Drive-Thru Study Findings

Chapter II Hamburger Restaurant Chains

Overview
Segment Description
Consumer Skepticism Regarding Hamburger Meat
Changing Designs of Hamburger Restaurant Chains
Hamburger Restaurant Chains
French Fries and Toppings
Pricing
Hamburger Restaurant Chains Target Kids
Breakfast
The Market
Summary
Sales
Competitive Arena
Summary
Market Shares
Consumer Preference Survey
Drive-Thru Study
Advertising Expenditures
Company Profiles
Burger King
Selected Financial Data
Background
Developments
Checkers Drive-In Restaurants, Inc.
Selected Financial Data
Background
Developments
CKE Restaurants, Inc.
Selected Financial Data
Background
Carl’s Jr.
Selected Financial Data
Background
Developments
Hardee’s.
Selected Financial Data
Background
Developments
In-N-Out Burgers
Background
Developments
Jack in the Box Inc.
Selected Financial Data
Background
Developments
Johnny Rockets Group Inc.
Background
Developments
The Krystal Company
Selected Financial Data
Background
Developments
McDonald's Corporation
Selected Financial Data
Background
Developments
Sonic Corp.
Selected Financial Data
Background
Developments
Wendy's International, Inc.
Selected Financial Data
Background
Developments
Whataburger, Inc.
Background
Developments
White Castle System Inc.
Background
Developments

Chapter III Pizza Restaurant Chains

Overview
Segment Description
Fact About Pizza Consumption
Global Presence
The Focus is on the Young
Delivery
Ordering Pizza Online
Pizza and Italian Restaurant Chains
The Market
Summary
Sales
Competitive Arena
Summary
Market Shares
Consumer Preference Survey
Advertising Expenditures
Company Profiles
California Pizza Kitchen, Inc.
Selected Financial Data
Background
Developments
Chuck E. Cheese’s
Selected Financial Data
Background
Developments
Domino’s Inc.
Selected Financial Data
Background
Developments
Godfather’s Pizza Incorporated
Background
Menu
Little Caesar Enterprises, Inc.
Selected Financial Data
Background
Developments
The Olive Garden
Selected Financial Data
Background
Developments
Papa John’s International, Inc.
Selected Financial Data
Background
Developments
Pizza Hut
Selected Financial Data
Background
Developments
Pizza Inn, Inc.
Selected Financial Data
Background
Developments
Round Table Pizza Inc.
Selected Financial Data
Background
Menu
Sbarro, Inc.
Selected Financial Data
Background
Developments
Shakey’s International
Selected Financial Data
Background
Developments
Uno Restaurant Corporation
Selected Financial Data
Background
Developments

Chapter IV Chicken Restaurant Chains

Overview
Segment Description
Rotisserie Explodes onto the Scene, then Sputters
Global Presence
Card Program
Chicken Chains Face Public Relations Nightmare
Chicken Restaurant Chains
The Market
Summary
Sales
Competitive Arena
Summary
Market Shares
Consumer Preference Survey
Drive-Thru Study
Advertising Expenditures
Company Profiles
AFC Enterprises, Inc.
Selected Financial Data
Church’s Chicken
Selected Financial Data
Background
Developments
Popeyes Chicken & Biscuits
Selected Financial Data
Background
Developments
Chick-fil-A Inc.
Selected Financial Data
Background
Developments
Golden Franchising Corporation
Selected Financial Data
Background
Developments
Kenny Rogers Roasters
Selected Financial Data
Background
Developments
KFC
Selected Financial Data
Background
Developments
Pollo Tropical, Inc.
Selected Financial Data
Background
Developments
Ranch *1 Group, Inc.
Selected Financial Data
Background
Developments

Chapter V Mexican Restaurant Chains

Overview
Segment Description
Origins of Mexican Food in the U.S.
Target Market
Mexican-Style Restaurant Chains
The Market
Summary
Sales
Competitive Arena
Summary
Market Shares
Consumer Preference Survey
Drive-Thru Study
Advertising Expenditures
Company Profiles
Chi-Chi’s, Inc.
Selected Financial Data
Background
Developments
Del Taco, Inc.
Selected Financial Data
Background
Developments
Don Pablo’s
Selected Financial Data
Background
Developments
El Chico Restaurants, Inc.
Selected Financial Data
Background
Developments
Taco Bell Corp.
Selected Financial Data
Background
Developments
Taco Cabana, Inc.
Selected Financial Data
Background
Developments
Taco John’s International, Inc.
Selected Financial Data
Background
Developments

Chapter VI Sandwich Restaurant Chains

Overview
Segment Description
Are Sandwiches Healthier than Hamburgers?
A Tristate of Mind
Sandwich Restaurant Chains
The Market
Summary
Sales
Competitive Arena
Summary
Market Shares
Consumer Preference Survey
Drive-Thru Study
Advertising Expenditures
Company Profiles
Arby’s
Selected Financial Data
Background
Developments
Blimpie International, Inc.
Selected Financial Data
Background
Developments
Mr. Goodcents Subs and Pasta
Selected Financial Data
Background
Developments
Nathan’s Famous, Inc.
Selected Financial Data
Nathan’s
Background
Developments
Miami Subs Grill
Background
Developments
Panera Bread Company
Selected Financial Data
Background
Menu
The Quizno’s Corporation
Selected Financial Data
Background
Developments
Schlotzsky’s, Inc.
Selected Financial Data
Background
Developments
Subway
Selected Financial Data
Background
Developments

Chapter VII Seafood Restaurant Chains

Overview
Segment Description
Reasons for the Decline in Seafood Consumption
Favorite Seafoods
Arthur Treacher’s Receives New Life
Seafood Restaurant Chains
The Market
Summary
Sales
Competitive Arena
Summary
Market Shares
Consumer Preference Survey
Drive-Thru Study
Advertising Expenditures
Company Profiles
Captain D’s
Selected Financial Data
Background
Developments
Landry’s Restaurants, Inc.
Selected Financial Data
Background
Developments
Long John Silver’s, Inc.
Selected Financial Data
Background
Developments
Red Lobster
Selected Financial Data
Background
Developments
Shells Seafood Restaurants, Inc.
Selected Financial Data
Background
Developments

Chapter VIII Other Multi-Unit Restaurant Chains

Overview
Segment Description
Casual Dining Restaurants Share Similar Decor
Family Dining Restaurants Endure Negative Press
Steak/Barbecue Restaurants Witness Surge in Popularity of Steak
Cafeteria-Style Restaurants Hope to Change Image
Other Multi-Unit Restaurant Chains
The Market
Summary
Sales
Competitive Arena
Summary
Market Shares
Consumer Preference Survey
Advertising Expenditures
Company Profiles
Applebee’s International, Inc.
Selected Financial Data
Background
Developments
Bob Evans
Selected Financial Data
Background
Developments
Chili’s Grill & Bar
Selected Financial Data
Background
Developments
Cracker Barrel Old Country Store
Selected Financial Data
Cracker Barrel Old Country Store
Selected Financial Data
Background
Developments
Logan’s Roadhouse
Selected Financial Data
Background
Restaurant Design and Menu
Denny’s
Selected Financial Data
Background
Developments
Golden Corral
Selected Financial Data
Background
Developments
Ground Round Grill & Bar
Selected Financial Data
Background
Developments
Luby’s, Inc.
Selected Financial Data
Background
Developments
Metromedia Company
Selected Financial Data
Ponderosa Steakhouse/Bonanza
Selected Financial Data
Background
Developments
Steak and Ale
Selected Financial Data
Background
Bennigan’s
Selected Financial Data
Background
Developments
Outback Steakhouse, Inc.
Selected Financial Data
Background
Developments
Perkins Family Restaurants
Selected Financial Data
Background
Developments
Piccadilly Cafeterias, Inc.
Selected Financial Data
Background
Developments
Ruby Tuesday, Inc.
Selected Financial Data
Background
Developments
Sizzler
Selected Financial Data
Background
Developments
T.G.I. Friday’s
Selected Financial Data
Background
Developments

Chapter IX International Opportunities

Overview
McDonald’s Leads the Way for U.S. Restaurant Companies Overseas
Hatred Toward All Things American a Deterrent to Foreign Expansion
McDonald’s Adds an Asterix
Mad Cow Disease Curtails Hamburger Restaurant Chains
Hot Markets
The Mexican Fast Food Market
The Canadian Fast Food Market

Chapter X Financial Profiles of Selected Restaurant Companies

Introduction

Chapter XI Directory of Selected Fast Food and Multi-Unit Restaurant Companies

Introduction
Directory

List of Tables

Table I-1 Sales in the Fast Food and Multi-Unit Restaurant Industry
Table I-2 Sales in the Fast Food and Multi-Unit Restaurant Industry, by Segment
Table I-3 Distribution of Sales in the Fast Food and Multi-Unit Restaurant Industry, by Segment
Table I-4 Sales Growth in the Fast Food and Multi-Unit Restaurant Industry, by Segment
Table I-5 Ranking of the Top 20 Fast Food and Multi-Unit Restaurants
Table I-6 Number of U.S. Eating Establishments
Table I-7 U.S. Resident Population Trends and Projections
Table I-8 U.S. Population and Household Trends and Projections
Table I-9 U.S. Population Trends and Projections, by Age Group
Table I-10 Age Distribution of the U.S. Population
Table I-11 U.S. Resident Population Trends and Projections, by Race and Hispanic Origin
Table I-12 Growth in the U.S. Resident Population, by Race and Hispanic Origin
Table I-13 U.S. Resident Population Mix, by Race and Hispanic Origin
Table I-14 U.S. Resident Population Projections, by Region
Table I-15 U.S. Resident Population Projections, by State
Table I-16 Distribution of the U.S. Population, by State
Table I-17 Civilian Labor Force in the U.S., by Gender
Table I-18 U.S. Labor Force Participation Rates, by Gender and Age
Table I-19 U.S. Unemployment Rates
Table I-20 Personal Consumption Expenditures for Food Purchased Away from Home
Table I-21 Consumer Price Trends: All Items, Total Food, Food at Home, and Food Away from Home
Table I-22 Consumer Price Trends for Food Purchased Away from Home
Table I-23 U.S. Per Capita Consumption of Meat
Table I-24 U.S. Per Capita Consumption of Meat, by Type
Table I-25 Trends in U.S. Meat Consumption
Table I-26 U.S. Gross Domestic Product
Table I-27 Average Hourly and Weekly Earnings in Private Industries
Table I-28 U.S. Disposable Personal Income
Table I-29 U.S. Per Capita Disposable Personal Income
Table I-30 Producer Price Indexes for Selected Commodity Groupings
Table I-31 Media Outlays for Fast Food and Multi-Unit Restaurants, by Segment
Table I-32 Top Ten Advertisers in the Fast Food and Multi-Unit Restaurant Industry
Table I-33 Top Drive-Thrus in the U.S.—Final Overall Ranking
Table I-34 Top Drive Thrus in the U.S.—Average Service Time Ranking
Table I-35 Top Drive-Thrus in the U.S.—Order Accuracy Ranking
Table I-36 Top Drive-Thrus in the U.S.—Menuboard Appearance Ranking
Table I-37 Top Drive-Thrus in the U.S.—Speaker Clarity Ranking
Table II-1 Favorite Hamburger Toppings
Table II-2 Sales of Hamburger Restaurant Chains
Table II-3 Top Three Advertisers in the Hamburger Segment
Table II-4 Total Media Outlays for Hamburger Restaurant Chains
Table II-5 Top Ten Advertisers in the Hamburger Segment
Table II-6 Media Outlays for Hamburger Restaurant Chains, by Company
Table III-1 Favorite Pizza Toppings
Table III-2 Wholesale Prices for Cheese
Table III-3 Sales of Pizza Restaurant Chains
Table III-4 Top Three Advertisers in the Pizza Segment
Table III-5 Total Media Outlays for Pizza Restaurant Chains
Table III-6 Top Ten Advertisers in the Pizza Segment
Table III-7 Media Outlays for Pizza Restaurant Chains, by Company
Table IV-1 Sales of Chicken Restaurant Chains
Table IV-2 Top Three Advertisers in the Chicken Segment
Table IV-3 Total Media Outlays for Chicken Restaurant Chains
Table IV-4 Top Ten Advertisers in the Chicken Segment
Table IV-5 Media Outlays for Chicken Restaurant Chains, by Company
Table V-1 Sales of Mexican Restaurant Chains
Table V-2 Top Three Advertisers in the Mexican Segment
Table V-3 Total Media Outlays for Mexican Restaurant Chains
Table V-4 Top Ten Advertisers in the Mexican Segment
Table V-5 Media Outlays for Mexican Restaurant Chains, by Company
Table VI-1 Sales of Sandwich Restaurant Chains
Table VI-2 Top Three Advertisers in the Sandwich Segment
Table VI-3 Total Media Outlays for Sandwich Restaurant Chains
Table VI-4 Top Five Advertisers in the Sandwich Segment
Table VI-5 Media Outlays for Sandwich Restaurant Chains, by Company
Table VII-1 Favorite Seafoods
Table VII-2 Sales of Seafood Restaurant Chains
Table VII-3 Top Three Advertisers in the Seafood Segment
Table VII-4 Total Media Outlays for Seafood Restaurant Chains
Table VII-5 Top Five Advertisers in the Seafood Segment
Table VII-6 Media Outlays for Seafood Restaurant Chains, by Company
Table VIII-1 Sales of Other Multi-Unit Restaurant Chains
Table VIII-2 Top Three Advertisers in the Other Multi-Unit Restaurant Segment
Table VIII-3 Total Media Outlays for Other Multi-Unit Restaurant Chains
Table VIII-4 Top Ten Advertisers in the Other Multi-Unit Restaurant Segment
Table VIII-5 Media Outlays for Other Multi-Unit Restaurant Chains, by Company
Table IX-1 Leading U.S. Fast Food Restaurant Chains in Foreign Markets
Table IX-2 Gross Domestic Product in Selected Industrialized Countries
Table IX-3 Gross Domestic Product in Selected Developing Countries
Table IX-4 Estimated Fast Food Market in Mexico
Table IX-5 The Top Five Fast Food Restaurant Chains in Canada
Table X-1 Advantica Restaurant Group, Inc.
Table X-2 AFC Enterprises, Inc.
Table X-3 Applebee’s International, Inc.
Table X-4 Avado Brands, Inc.
Table X-5 Blimpie International, Inc.
Table X-6 Bob Evans Farms, Inc.
Table X-7 Brinker International, Inc.
Table X-8 California Pizza Kitchen, Inc.
Table X-9 Carrols Corporation
Table X-10 CBRL Group, Inc.
Table X-11 CEC Entertainment, Inc.
Table X-12 Checkers Drive-In Restaurants, Inc.
Table X-13 CKE Restaurants, Inc.
Table X-14 Darden Restaurants, Inc.
Table X-15 Jack in the Box Inc.
Table X-16 The Krystal Company
Table X-17 Landry’s Restaurants, Inc.
Table X-18 Luby’s, Inc.
Table X-19 McDonald’s Corporation
Table X-20 Nathan’s Famous, Inc.
Table X-21 Outback Steakhouse, Inc.
Table X-22 Panera Bread Company
Table X-23 Papa John’s International, Inc.
Table X-24 Piccadilly Cafeterias, Inc.
Table X-25 Pizza Inn, Inc.
Table X-26 Prandium, Inc.
Table X-27 The Quizno’s Corporation
Table X-28 The Restaurant Company
Table X-29 Ruby Tuesday, Inc.
Table X-30 Schlotzsky’s, Inc.
Table X-31 Shells Seafood Restaurants, Inc.
Table X-32 Sonic Corp.
Table X-33 Triarc Companies, Inc.
Table X-34 Tricon Global Restaurants, Inc.
Table X-35 Uno Restaurant Corporation
Table X-36 Wendy’s International, Inc.
Table X-37 Worldwide Restaurant Concepts Inc.

List of Figures

Figure I-1 Estimated Distribution of Consumer Traffic at Fast Food and Multi-Unit Restaurants, by Meal Occasion
Figure I-2 Projected Sales Growth in the Fast Food and Multi-Unit Restaurant Industry, by Segment
Figure I-3 Market Shares of the Leading Fast Food and Multi-Unit Restaurants
Figure I-4 Distribution of U.S. Eating Establishments, by Type
Figure I-5 U.S. Labor Force Participation Rates, by Gender
Figure I-6 American Dining Trends: Meals at Home vs. Away from Home
Figure I-7 Consumer Price Trends: Food at Home vs. Food Away from Home
Figure I-8 Share of Advertising Expenditures, by Segment
Figure II-1 Market Shares of Leading Hamburger Chains
Figure II-2 Total Media Outlays for Hamburger Restaurant Chains
Figure III-1 Market Shares of Leading Pizza Chains
Figure III-2 Market Shares of Leading Italian Restaurant Chains
Figure III-3 Total Media Outlays for Pizza Restaurant Chains
Figure IV-1 Market Shares of Leading Chicken Chains
Figure IV-2 Total Media Outlays for Chicken Restaurant Chains
Figure V-1 Market Shares of Leading Mexican Food Chains
Figure V-2 Total Media Outlays for Mexican Restaurant Chains
Figure VI-1 Market Shares of Leading Sandwich Chains
Figure VI-2 Total Media Outlays for Sandwich Restaurant Chains Figure VII-1 Market Shares of Leading Seafood Chains Figure VII-2 Total Media Outlays for Seafood Restaurant Chains Figure VIII-1 Market Shares of Other Leading Multi-Unit Restaurant Chains Figure VIII-2 Total Media Outlays for Other Multi-Unit Restaurant Chains

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