Baby Boomers and Health - USMintel International Group Ltd.
Members of the Boomer generation have benefited from a multitude of medical advances throughout their lives. They were the first generation to benefit from the many vaccines developed in the middle of the 20hth century that reduced the incidence of serious childhood diseases. Subsequently, new medical developments have reduced deaths from cancer, heart disease, and many other serious health conditions.
But science has not been able to guarantee that the process of growing older will be free from illness or disability. As people age, the incidence of health conditions rises, a fact that the Boomer generation is beginning to encounter. While younger Boomers are still generally enjoying good health, older Boomers are reaching the point at which people often confront health problems. In addition, although Boomers are aware of the need to be proactive in maintaining good health, many are not doing so. In 2002, 38% of younger Boomers (aged 35 to 44) and 31% of older Boomers (aged 45 to 54) were current users of some form of tobacco. Most Boomers are overweight and a significant percentage is obese. Most do not get the recommended level of exercise.
As Boomers age, the number of older adults who are vulnerable to health problems will rise considerably. This will stress the nation's healthcare payment and delivery systems. In addition, Boomers will not quietly accept either health problems or problems in getting healthcare. Demand for more resources to meet their healthcare needs and new research into the health problems afflicting them will increase. Although development of some health conditions may be an inevitable part of aging, it is unlikely that Boomers will passively accept this fact. As a result, there is significant opportunity for a range of manufacturers to address Boomer demands and desires.
Table of Contents:
INTRODUCTION AND ABBREVIATIONS Introduction Other relevant reports Definition Abbreviations and terms Abbreviations Terms EXECUTIVE SUMMARY The size of the baby boom Boomer women outnumber boomer men Most working-age adults get health insurance through employment Education influences approach to healthcare Boomers spend more on entertainment than on healthcare Health insurance accounts for largest share of healthcare spending Aging boomers will stress the healthcare system Lifestyle-related health conditions will affect some boomers Boomer women are confronting menopause Chronic health conditions are afflicting more boomers Businesses will need to respond to boomers' hearing and vision problems Boomers enter the age of mortality Physicians are the leading source of health information Busy boomers sometimes neglect health Medications will continue to be important to boomers DEMOGRAPHICS OF BABY BOOMERS The baby boom population Figure 1: U.S. population by generation, 2004 Figure 2: U.S. population by generation, 2004 and 2010 Graph 1: U.S. population by generation, 2004 Figure 3: U.S. population by generation and gender, 2004 Figure 4: U.S. population by age and gender, 2004 Labor force participation Figure 5: Labor force participation of baby boomers, by age, 2003 Household income Figure 6: Median and per capita household income by age of householder, 2002 Educational attainment Figure 7: Educational attainment by generation, 2002 BOOMERS AND HEALTH INSURANCE, SPENDING AND SERVICES Health insurance coverage Figure 8: Health insurance coverage by age, 2002 Graph 2: Health insurance coverage by age, 2002 Figure 9: Sources of boomers' health insurance coverage, by age, 2002 Baby boomers and spending on healthcare Figure 10: Average spending on major categories by age of reference person, 2002 Figure 11: Average spending on healthcare by category, by age of reference person, 2002 Figure 12: Average spending on health insurance by type of supplier, by age of reference person, 2002 Figure 13: Average spending on medical services by type of care sought, by age of reference person, 2002 Figure 14: Average spending on drugs, by category, by age of reference person, 2002 Figure 15: Average spending on medical supplies by product type, by age of reference person, 2002 Boomers and healthcare services used Figure 16: Visits to physicians' offices and hospital outpatient/emergency departments, by age, 2001 Figure 17: Visits to healthcare professionals, by age, 2001 Figure 18: Hospital dishcharges, days of care, and average stay, by age, 2001 Implications for the healthcare industry HEALTH CONDITIONS Life expectancy Figure 19: Life expectancy by age, 2001 Lifestyle conditions Incidence of tobacco usage Figure 20: Incidence of tobacco usage, by age, 2002 Incidence of alcohol usage Figure 21: Incidence of Alcohol usage, by age, 2002 Figure 22: Excessive alcohol consumption in past 30 days, 2002 Incidence of illicit drug usage Figure 23: Incidence of illicit drug usage, 2002 Incidence of overweight/obesity and physical activity Figure 24: Incidence of being overweight/obese, by age and gender, 2001 Figure 25: Physical activity by age and gender, 2001 Figure 26: Incidence of physical and social/leisure limitations, by age, 2001 Births and menopause (reproductive health) Figure 27: Births by age of mother, 2002 Figure 28: Birth rates by age of mother, 2002 Figure 29: Number and percent of women aged 40 or older who are postmenopausal, 2001 Incidence of selected health conditions Incidence of circulatory diseases Figure 30: Incidence of circulatory diseases, by age, 2001 Incidence of cancer Figure 31: Incidence of cancer by type, by age, 2001 Incidence of respiratory diseases Figure 32: Incidence of respiratory diseases, by age, 2001 Incidence of other diseases Figure 33: Incidence of selected other diseases, by age, 2001 Figure 34: Incidence of migraines, back, or face/jaw pain, by age, 2001 Incidence of hearing, vision and dental problems Figure 35: Incidence of hearing and vision problems and absence of teeth, by age, 2001 Death rates and causes Figure 36: Number of deaths and death rates, by age, 2001 Figure 37: Death rates* for people aged 35 to 44 and 45 to 54, 1950-2001 Leading causes of death among boomers Figure 38: Leading causes of death for people aged 35 to 44 and 45 to 54, 2001 Graph 3: Leading causes of death among 34-44 versus 45-54 year olds, 2001 Implications for boomers and health conditions ATTITUDES ABOUT HEALTH ISSUES Introduction Sources of health information Figure 39: Sources of healthcare information for boomers, January-September 2003 Figure 40: Sources of healthcare information for boomers, by age, January-September 2003 Figure 41: Sources of healthcare information for boomers, by gender, January-September 2003 Approach to illness and medical care Figure 42: Approach to illness and medical care among boomers, January-September 2003 Figure 43: Boomers' approach to illness and medical care, by age breaks, January-September 2003 Figure 44: Boomers' approach to illness and medical care, by gender, January-September 2003 Opinions about OTC and prescription medications Figure 45: Boomers' Opinions about OTC and prescription drugs, January-September 2003 Figure 46: Boomers' opinions about OTC and prescription drugs, by age breaks, January-September 2003 Figure 47: Boomers' opinions about OTC and prescription drugs, by gender, January-September 2003 Summary APPENDIX: RESEARCH METHODOLOGY Consumer Research Sampling & Weighting Presentation & Definition Further Analysis Trade Research Informal trade research Formal trade research Desk & Internet Research Sources Definitions Forecasts APPENDIX: WHAT IS MINTEL? 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