Over the past decade, hotels across the nation have added spa operations to meet escalating consumer expectations and to increase revenues and profits. As hotel spas become more prevalent, the need for effective management is imperative. Accordingly, PKF Hospitality Research (PKF-HR) is currently collecting data for its second annual Trends in the Hotel Spa Industry report.
'PKF Hospitality Research (PKF-HR), and PKF Consulting (PKF-C) have a legacy of providing the hospitality industry with valuable information that enables hotel owners, operators, and other interested parties to benchmark the performance of their operations to industry-wide measurements,' said Mark Woodworth, president of PKF Hospitality Research. 'With the introduction of last year's inaugural edition of Trends in the Hotel Spa Industry, we are pleased to extend this service to this fast growing segment of the lodging industry again in 2008.'
'The 2007 report received a lot of positive feedback. The contents of our 2008 report will incorporate all we learned from our first year of publication, as well some additional measures and metrics,' noted Woodworth. 'Benchmarking is difficult during the early stages of an industry's expansion. Operational procedures, accounting standards, and management structures for hotel spas vary greatly throughout the industry. Fortunately, we have 72 years of experience to rely on that allows us to collect, process, and present data that is sufficiently comparable to make benchmarking meaningful.'
