|
Consumers Online Purchases on the Rise
53% Of British Online Adults Say They Are Transacting More Online in 2009 Due To the Economic Climate, But Many Businesses Still Failing To Meet Expectations ...more
Revenue Management - Moving from Instinct to Data-Driven Decisions - By Kristi White
For years, making decisions in revenue management and, to some extent, hotel management has been ruled by gut instinct. Revenue managers and hotel operations executives frequently justify their rate setting decisions by saying, 'I have a feel for the market' or 'I know what the market will do.' Yet when asked for a concrete example of how they knew this, they usually have no answer. ...more
What is Your Hotel's Online Market Share? - By Neil Salerno
Online, your competition set amounts to those hotels which appear, with yours, on search results. At this point, your hotel's title and description tags are of critical importance, but more about this later. I'm sure you can name all the hotels in your local market, but do you know which hotels compete with your hotel online? ...more
Southwest Airlines is Riding the Blogosphere Like a Wild Horse!
'Southwest Airlines is riding the blogosphere like a wild horse,' read the program description of Paula Berg's talk at the 2009 Inbound Marketing Summit, which was held in Boston last week on October 7 - 8. Berg's presentation was titled 'Nuts About Online Communication' and she discussed how Southwest has learned to leverage social media tools with its award-winning blog, as well as tools including Twitter, YouTube, LinkedIn, and Facebook. ...more
Kayak makes travel search trend data available
Kayak Makes its Travel Search Data Available at kayak.com/trends and Launches Proprietary Travel Demand Benchmark, the Kayak Travel Index(TM) ...more
Guest Satisfaction - September 2009 Chatter Guard Benchmark Report Is Released
Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry and the publisher of the free Chatter Guard Monthly Benchmark Monitor Report has released its September 2009 report. ...more
|