Insider Secrets for Branding and Selling Fractional Ownership to the Elusive Affluent Buyer - By Lawrence Hefler and Susan Adams
It has been said that 'a brand is a cow's only return address'... sort of a brief commentary about trust, relationships, and options....at least, in the world of ranching and livestock. In the world of shared resort real estate, and the increasingly popular fractional ownership option, a brand is not only your home address but just may be what gets you to the customer's address. That's where the branding story begins. ...more

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Survey - Guests Say Hotels Not 'Green' Enough
Survey Reveals Guests Willing to do Their Part ...more

Do I Have A Deal For You - 'Green' In All Shades - By J. Ragsdale Hendrie
'Psst, Mister, I got something you might like.' We've heard the come-on, our interest is always piqued. Those shadowy characters, once in the shady alleyways, are now in our foyers and lobbies, hawking their snake oil solutions. ...more

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What If The Naysayers Are Right? U.S. Hotels Could Lose 6.1 Percent In Revenue
A recently released analysis by PKF Hospitality Research (PKF-HR) found that if an economic recession were to occur in the United States during 2008 - 2009, it would result in a 6.1 percent decline in rooms revenue for the U.S. lodging industry through 2010. ...more

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Food & Beverage - Cash Is King? - By Joe Dunbar
A well lubricated restaurant model should pump buckets of cash into the bank. ...more

Restaurant Trends - Growing And Emerging Concepts - Data reflects change and activity from 07/08/07 to 11/08/07
Update from Restaurantchains.net on growing and emerging restaurant concepts ...more

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Beyond The Marketing Budget For 2008
We've spent many years forecasting and implementing travel and hospitality corporate and marketing budgets and plans. Our company like yours is in the midst of planning and budgeting for 2008. And, just like you, after reviewing this year's results, we generally pull out our crystal ball and project into the future what the travel and hospitality business will be like in the months ahead. This is actually the easy part! The real challenge is when the budget is set and the plan is agreed and now you have to implement your plan. ...more

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Reading Consumers' Minds: Next Generation Market Intelligence and Targeted Advertising - By Jim Houran
Progressive consumer modeling combined with modern analytics allow businesses to identify key but hidden drivers behind consumer behavior. This approach 'reads consumers' minds' in a way far superior to 'recommendation engines' used today. ...more

Profiling Your Target Growth Accounts - By Dr. Rick Johnson
When a customer makes their buying decision, the customer makes that decision based on certain assumptions and has specific perceptions and expectations. When the customer places and order, these assumptions and/or perceptions become reality in the customer's eyes, often becoming the source of costly misunderstanding. The task is to get the 'book on the customer' and, with proper planning, avoid misunderstandings. ...more

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French Hotel Industry - September 2007
Monthly French Hotel Statistics ...more

International Tourism Projected To Grow By 5.7% in 2007
International tourist arrivals for the first eight months of 2007 point to a continuation of the sustained growth rate experienced over the past years. ...more

HVS Market Intelligence Report: Minneapolis, Minnesota - By Kasia Kowalczyk
The 'City of Lakes' boasts a lodging market with remarkable resilience to national economic trends. ...more

UK hotel bookings remain firm despite credit crunch concerns
Scottish hotels show strongest UK performance ...more

'Home team' strengthens German hotel performance
Football fans kick-started a surge in German tourism last year and research has shown that the feel good factor lasted long after the final whistle. ...more

Weekly U.S. Lodging Performance for the week of Nov 04, 2007 - Nov 10, 2007
Weekly summary of Occupancy, ADR and REVPar for the United States. ...more

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CIO Balancing Act: Keeping IT on the Forefront of Creating Value
Long gone are the days when firms expected their chief information officer to function as 'chief technology mechanic.' As companies look for ways to maintain a competitive edge in new markets, CIOs are playing a more central leadership role, taking on increasing responsibility for corporate strategy and other duties outside of core technology. ...more

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2008 - Record Breaking First Quarter For Air Passengers Predicted
Total passenger numbers are set to rise by 6.3% in Q1 ...more

In a Year Filled With Frustrations for Travelers, Customer Satisfaction With Rental Cars Declines
Enterprise Ranks Highest in Satisfying Rental Car Customers for a Fourth Consecutive Year ...more

Australia Ranks #1 Again For World's Top Country Brand, New Global Study Reveals
Croatia, China and the United Arab Emirates Named 'Rising Stars' for Tourist Destinations, While 'Voluntourism' and Accountability (Going Green) Top Traveler Itineraries ...more

Modest Growth In Travel Projected In 2008, According To Travel Industry Association Forecast
The U.S. travel industry is expected to post moderate gains in nearly all sectors again in 2008, according to the annual Travel Industry Association (TIA) forecast. ...more

Unusually High Gas Prices Will Not Deter Thanksgiving Travelers
AAA Expects a Modest Increase in Holiday Travel ...more

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