Hospitality Industry Forums

Since it was brought up, readers may be interested in an in-depth definition of Mr. McLuhan's aphorism, at http://individual.utoronto.ca/markfederman/article_mediumisthemessage.htm. Briefly, the "medium" is "any extension of ourselves." The "message" is "the change of scale or pace or pattern" that a medium "introduces into human affairs." Thus, we are introduced to a new way of thinking and opportunity: how can we control the response (message) of the methodology (medium) we are using so as to gain maximum advantage? When we truly understand what we are doing, we are empowered.

2007-11-06 bill hampton