Latest articles tagged O\\\'Rourke Hospitality Marketing

O'Rourke Hospitality Marketing, a full-service marketer specializing in the hospitality industry, has just launched SmartstaySM a one-of-a-kind iPhone app that hotels can customize to reflect their own hotel brand. - More

Our clients often ask us if they should use Facebook ads. Many hotels are skeptical about using the ads and question if they will be effective or not. We recommend that hotels do use Facebook ads, but that they do so with clear goals in mind, and that they follow best practices when it comes to designing, targeting, testing, and tracking their ads. - More

How your hotel can blend both tactics for stronger messaging in 2010 - More

Dan Siroker Shares Lessons Learned From the Unprecedented Campaign - More

If the average conversion rate for a website is around 3 percent, why do some websites achieve a 10 percent conversion rate? What do they do that the others don't? This is the question that Bryan Eisenberg set out to answer in his presentation '20 Secrets of Top-Converting Websites' at the SES Chicago conference this December. - More

Jeff Jarvis, author of 'What Would Google Do?' kicked off the Search Engine Strategies Conference in Chicago last Monday. He spoke about Google bigotry and how some traditional news corporations view Google as a monster, or Godzilla, and Google views itself as Snuffleupagus, who is harmless and just wants to help. He also addressed media as a p... - More

Are you tracking the return on investment from your website? Do you know how many visitors your site receives every day? Are you analyzing the metrics on the pages they viewed, the time they spend on your site, and the exit pages? Do you know how they were directed to your site? - More

O'Rourke Interview with Tubemogul Co-Founder Brett Wilson - More

Tips on What your Hotel Should Do, and How to Monitor Reviews with RSS Feed - More

'In with the new - out with old!' is a common phrase as the new year approaches. At O'Rourke Hospitality Marketing we believe this is especially true for hotel website design and the traditional ways of marketing. - More