Does Investing in Social Media Advertising Pay for Hoteliers? - By Margaret Mastrogiacomo
Five Tips for Navigating the Pay-to-Play Social Media Landscape
Online review sites like TripAdvisor have been around for over a decade now. Unquestionably they have forced hoteliers to seriously focus on customer comments. Remember the days when paper comment cards were reviewed in the privacy of the GMs office with action taken as s/he deemed necessary? Those were the days!
A hotel manager's most important tasks are making money for the owner and maintaining the asset. Satisfied guests and motivated employees are among the tools, but cost controls are also critical components of the formula.
In 1991, my wife Jackie and I spent two weeks in the Finger Lakes area of New York State. We decided to stay at a hotel in Ithaca. Near Cornell University, we found a terrific bookstore with a big red dot on the door. Once inside, I went hunting for books on food purchasing and restaurant cost control.
Future business activity in U.S. hotels declined in February according to the latest reading of the Hotels' future business conditions (HIL) indicator. e−forecasting.com's HIL, a composite indicator that gauges future monthly overall business conditions in the U.S. hotel industry, fell by 0.1% in February to 120.2, following an increase of 0.5% in January. The index is set to equal 100 in 2005.
Hotels in the UK Provinces continued to post positive year-on-year movements across all key performance indicators in February, with the largest increase recorded in gross operating profit per available room (GOPPAR). Once again, this growth outshined Londons results which showed a general decline with average room rate (ARR) being the only exception, according to the latest data from HotStats.